“The bottom of the pyramid is…the biggest opportunity for innovation in business models.”
When C.K. Prahalad wrote ‘Fortune at the Bottom of the Pyramid’ in 2004, his focus was on commercial opportunities serving large populations in emerging countries.
After visiting 100+ progressive companies around the world, we argue this concept is also valid in most organizations. Frontline employees at the ‘bottom of the pyramid’ have been neglected, leaving enormous untapped potential in traditional organizations.