Creative agency – roles and teams instead of job description and hierarchy
An interesting way in terms of new organization I discovered at the Swiss creative agency Yellow. Instead of the rigid hierarchical organization of traditional agencies, the Basel-based company works with roles and autonomous teams. Every new task that clients entrust to Yellow is initially analyzed to identify the talents needed to solve it. Based on this assessment the teams are formed and work autonomously on the project. At the start of every new project, the teams also define how they want to organize themselves and how they want to manage the project. Depending on the context, employees can fulfill different roles. Furthermore, it is up to the employees to decide whether they want to work in their home office, in the agency or at any other freely chosen location. To do this, they answer three simple questions: Where do I achieve the highest quality? Do I need to exchange ideas with team mates? Where do I feel most comfortable at the moment? The agency's model is still young and still learning. But job satisfaction and loyalty in the team are great. Here you can find more information: https://yellow.agency/en
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