Poll results: How is your organization balancing purpose and profit?
Here are the results of the poll in Newsletter #13
How is your organization balancing purpose and profit?
29,0% (100% profit over purpose)
20,5% (At a crossroad, slowly shifting)
34,7% (Purpose is on par with profits)
15,9% (100% purpose over profit)
Total votes: 178
Not bad at all. As the global conversation around capitalism is changing, more and more businesses are focusing on a strategy to balance profit and purpose. And that seems like a wise move, cause research shows that companies with a moral purpose are considerably outperforming their peers without one.
Purpose-driven companies provide employees with a clear sense of direction and inspire them to go that extra mile. Their employees are much more engaged, and they attract and retain more talent.
A moral purpose also adds customer value and creates a deeper connection with customers. Many customers today make decisions based on how companies treat their people, the environment, and how they support the communities in which they operate.
Are you working for a purpose-driven company we all need to know about? Or do you know one we definitely should check out?
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Earlier this year, I wrote about VkusVill, the Russian supermarket chain that is reinventing the retail industry. The Russian pioneer proves that you can rapidly scale a profitable chain of retail shops by letting frontline employees make all the important decisions. They do this with impressive results; the company is not only growing rapidly (CAGR 40%), it also manages to keep bureaucracy and hierarchy to a minimum, as upper management accounts for less than 10% of the total payroll.
Today marks an important day in Corporate Rebels’ vaunted history: We're embarking on a new adventure to radically shake up the world of work. How? We're launching a new company together with some of the most inspiring workplace pioneers in the world.