Deleted from Bucket List: Brewdog

Written by Bas in Bucket list
- 1 min read

The recent negative news about Brewdog was a big disappointment for me as I often referred to them as an example. You guys mentioned them as well and I understand your reaction of deleting them from your bucket list…

But wouldn’t it be a great opportunity to get in touch with them and try to understand their journey and how they believe things went wrong and how they plain to improve this?

I am afraid that by ‘deleting’ them we are getting close to a ‘cancel’ culture/approach and are missing out on important lessons by not better analyzing the root causes…

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