Video Animation: How Buurtzorg Works
As we're getting ready to launch the first cohorts of students for the Corporate Rebels Academy we are excited to release yet another sneak peek into the course content. Recently we shared the first video animation about the Chinese white goods giant Haier. Now it is time to release the second post in a series of videos on the world's most pioneering organizations. This time it is all about the Dutch health-care organization Buurtzorg.
Over the last decade Buurtzorg, with its progressive organizational model, has not only revolutionized the health-care industry, it has also captured the imagination of many people around, including management gurus as Frederic Laloux and Gary Hamel.
We've collaborated with Buurtzorg for years now. During this collaboration we have gained unique access to their organization and people, and have gained in-depth understanding of their unique approach to work.
Video Animation: Here's How Buurtzorg Works
Corporate Rebels Academy
In our Academy, Buurtzorg is just one of the pioneering case studies. We will explore in detail how the company works and what other organizations can learn from their progressive model.
During the course, you will learn about workplace pioneers via videos, interviews, assignments, and live Q&A sessions with pioneers. We also share video animations to explain complex things simply.
Here’s a sneak peek: a video animation on Buurtzorg's way of working. Sit back, relax, and enjoy!
What do you think? Ready for more? Well, you better apply for the September cohort of our online course.
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What a great example of the approach that results in a radically different set of foundations for a service organisation. The video describes the key to making it work; Purpose that is the focus for everything they do, followed by key principles that direct how they design their way forward. Then see everything else rooted to these key principles.
It demonstrates a paradigm that is diametrically opposite to that of what we could call 'normal' organisation design.
Its not rocket science, but the barriers Jos de Blok had to face to make it happen can rarely be overcome easily. In the public sector in the UK, there have been many prototypes that mimic Buurtzorg principles, but they all fail once they get exposed to the rigidity of the national restrictions that are in place. And when they exposed to the 'normal' command & control management thinking.
Incredible model! As John Mortimer said in his comment about the UK, the US has so many barriers to this model, especially around healthcare delivery: build the complicated infrastructure, then do the important work.
So exciting to learn about how work and corporate structure can be different and successful. You don't know what you don't know.
Join the Corporate Rebels Academy for more on this! Plus, we're releasing a course solely focused on Buurtzorg soon. Sorry for the frustrating cliffhanger there.
Sneak preview: CEO Jos de Blok: “The headquarters takes care of the inevitable bureaucracy, so the nurses won’t be bothered with it. Think about charging for the health care, making the official financial statements and making sure that our nurses getting paid.”
Today marks an important day in Corporate Rebels’ vaunted history: We're embarking on a new adventure to radically shake up the world of work. How? We're launching a new company together with some of the most inspiring workplace pioneers in the world.
How are work outcomes affected by the treatment of those who do it? I have been exploring this question for ~50 years. In that time, one comment stuck with me more than any other. It was made in 1998 when I interviewed a group of men in Indianapolis who had redesigned most of the US city’s waste collection and disposal operations. “We are no longer expected to park our brains at the door when we come to work.”