Video Animation: How Haier Works

Pim
Written by
- 1 min read

We're getting ready to launch the first cohort of students for the Corporate Rebels Academy, and we have exciting new content to share. Today is the first post in a series of videos on the world's most pioneering organizations. First up? Haier.

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The Haier Model: Rendanheyi, Microenterprises, Microcommunities and Ecosystems. Their unique way of working is surrounded by all kinds of what can be complicated language. It takes time and effort to truly understand how this company works.

Luckily, we've collaborated with Haier for years. We now have an in-depth understanding of their unique approach to work.

Corporate Rebels Academy

In our Academy, Haier is one of the pioneering case studies. We will explore in detail how the company works and what other organizations can learn from their 'Rendanheyi' model.

During the course, you will learn about workplace pioneers via videos, interviews, ebooks, assignments, and live Q&A sessions with pioneers. We also share video animations to explain complex things simply.

Here’s a sneak peek: a video animation on Haier's way of working today. Sit back, relax, and enjoy!

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What do you think? Ready for more? Well, check out the Corporate Rebels Academy through this link.

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Replies (11)

PerryWest

PerryWest

Incredible and very powerful. Kudos to you Rebels!

| | 9 | Flag
Christina

Christina

Very impressive! It would be very interesting to know how Haier has adapted to the pandemic. Annual results were depicted until 2018.

| | 0 | Flag
Ben Simpson

Ben Simpson

Lovin’ the animation guys, I have retold the Haier Story many times, but probably not as effectively as this... looking forward to more

| | 4 | Flag
Jan Schmiedgen

Jan Schmiedgen

Great video! Thank you for sharing this.

| | 4 | Flag
Edoardo

Edoardo

Thanks for sharing and really found the video animation an effective tool for story telling...looking forward to see more of those :)

| | 3 | Flag
Stephen Lee

Stephen Lee

Thanks for sharing guys. Excellent video.
Presumably the Supporting teams can be in multiple Micro Communities, so the network of networks can be even more meshed than the diagram suggests?

| | 0 | Flag
Jos van der WIelen

Jos van der WIelen

Interesting! Haier's philosophy resembles Eckart Wintzen's Cell Concept that was very successful in the '80.

| | 0 | Flag
Pim

Pim

Yes, you're correct Stephen. We didn't want to overcomplicate things just yet. That's what the rest of the course is for ;)

Thanks for sharing guys. Excellent video.
Presumably the Supporting teams can be in multiple Micro Communities, so the network of networks can be even more meshed than the diagram suggests?

Stephen Lee

| | 2 | Flag
Pim

Pim

It does to some extent. What makes Haier's structure (and business) more complex is the fact that the microenterprises have much more interdependencies. At BSO, all consultants in the business cells were highly independent as they didn't rely too much on other business cells in delivering their services. This is quite different at Haier where microenterprises have to form lots of collaborations to provide services & products to end customers.

Interesting! Haier's philosophy resembles Eckart Wintzen's Cell Concept that was very successful in the '80.

Jos van der WIelen

| | 0 | Flag
Henry Stewart

Henry Stewart

Fascinating. Best explanation of Haier's approach that i've seen.

I'm interested in how the microenterprise "pitched its idea".

Who to, and on what basis do they decide what to approve? Do they provide funding?

love to know

Henry

| | 0 | Flag
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