Basetis: A Progressive Force in Technology and Consultancy

Joost Minnaar
Written by Joost Minnaar July 01, 2024

Barcelona-based Basetis is a technology and consultancy powerhouse that integrates Teal principles, self-management, and RenDanHeYi philosophy to foster innovation, customer-centricity, and employee empowerment in the tech consultancy space.

This blog post is part of 50+ case studies of self-managing organizations we created for the 2024 inaugural ZeroDX awards. These organizations embody the principles of RenDanHeYi in their work structures:

  • Zero Distance to customer: Decision what to build is based on insights from the marketplace

  • Autonomy: Small teams with full decision-making autonomy enable speed in execution

  • Shared Rewards: Everyone in the micro-enterprise participates in its financial success.

Basetis

Introducing Basetis

Founded in 2009 by Marc Castells, Basetis is a dynamic technology and consultancy services company headquartered in Barcelona, Spain.

With about 370 employees, Basetis specializes in offering comprehensive IT services, including software development, data and analytics, digital marketing, and IT infrastructure maintenance.

The company's mission centers around delivering high-quality technological solutions while promoting social improvement and striving to create the best working environment. Basetis is committed to enhancing human dignity, sustainability, and democratic participation, reflecting its core values of trust, transparency, self-management, and the common good.

Basetis has incorporated RenDanHeYi principles seamlessly in its organizational design. By distributing authority it has enabled autonomy and decisions made as close to their impact as possible. In addition, the company is nurturing innovation by providing resources for employees to experiment with new technologies and continuously upgrade its service offerings.

Organizational Structure

Basetis follows a Teal organizational model, inspired by Frederic Laloux's paradigm, which views organizations as evolving entities that embrace:

  • Self-management
  • Evolutionary purpose
  • Wholeness in work culture.

This model eliminates traditional hierarchical structures in favor of self-organized, autonomous teams. Decisions are made at the closest possible level to their impact, encouraging a high level of employee involvement and ownership. Employees are encouraged to participate voluntarily in transversal areas that align with their motivations and expertise, ensuring that actions and decisions are well-informed and broadly supported. This structure promotes a culture of continuous dialogue, advice-seeking, and purpose-driven work.

Zero Distance to Customers

Basetis places significant emphasis on customer centricity, aiming to provide services that closely align with client needs through agile methodologies and open communication.

Employees working directly with clients are granted substantial autonomy to make decisions that enhance customer satisfaction. This approach ensures that feedback is promptly incorporated into service improvements, allowing for a highly responsive and tailored customer experience.

Basetis' commitment to minimizing hierarchical barriers ensures that the company maintains "zero distance" between its teams and clients, fostering strong, trust-based relationships that drive successful outcomes.

Internal Culture and Employee Engagement

Basetis is committed to creating safe, inclusive workspaces and fostering respectful labor relations, promoting equality, non-discrimination, and protection against workplace discrimination.

The internal culture at Basetis is rooted in well-being, transparency, and professional development. The company offers a flexible work environment, promoting remote work to support work-life balance and environmental sustainability.

Basetis encourages continuous learning by covering 50% of the cost of training selected by employees, and it implements a "shadowing" program to help new hires integrate smoothly into the company.

Employees at Basetis benefit from a transparent salary structure, with fixed and target salaries linked to the company's financial health and adhering to the Tinbergen Rule, which limits the ratio between the lowest and highest salaries to 1:7.5. This ensures economic fairness and social integration.

Additionally, Basetis promotes a culture of innovation, supporting employee-driven initiatives through internal collaborative projects known as "Experiences." These projects enable team members to explore new technologies and solutions, further enhancing their skills and the company's service offerings. The company also practices referral-based hiring to ensure that new team members align with its values and standards, fostering a cohesive and supportive environment where individuals are accepted fully, can thrive, and grow within Basetis.

Conclusion

Basetis serves as a shining example of how progressive organizations can blend self-management, customer-centricity, and technological innovation to redefine workplace success. By championing employee empowerment, sustainability, and trust-based client relationships, Basetis stands out as a leader in the tech consultancy space.

For organizations seeking inspiration in self-management or those exploring the integration of RenDanHeYi principles, Basetis offers a model of how to succeed while maintaining a strong commitment to social responsibility and the common good.

Written by Joost Minnaar
Joost Minnaar
Co-founder Corporate Rebels. My daily focus is on research, writing, and anything else related to making work more fun.
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