Haier - Overview

Pim de Morree
Written by Pim de Morree August 01, 2019

Ever since our first visit to Haier in 2017, we've been researching the company in great detail. Our current collaboration with Haier focuses on researching its way of working and sharing it with individuals and organizations around the world. On this page, you'll find an overview of content and how you can learn more from Haier.

Case study course

By far the best way to learn about Haier and its RenDanHeyi model is through our online course 'How Haier Works'. You'll learn directly from Haier founder Zhang Ruimin and many of the employees who flourish within the company's unique management structure.

Check out the course here.

Book

Our book, Start-up Factory, is a deep dive into Haier and its revolutionary RenDanHeYi model. For more information on the book, click here.

Blog posts

Here you find all blogs about Haier:

Blogs from 2018:

Blogs from 2019:

Blogs from 2020:

Blogs from 2021:

Blogs from 2022:


Site visits

Part of our collaboration with Haier focuses on giving individuals and organizations the opportunity to learn directly from them. We organize site visits so you can conduct your own research. It includes visits to production sites and interviews with Haier employees.

For more information about such visits, contact us at info@corporate-rebels.com.

Written by Pim de Morree
Pim de Morree
As co-founder of Corporate Rebels I focus on: researching, writing, speaking, and building our company.
Read more
Read more
Mar 23, 2025
The Death of the CEO: How Basetis Rewrote the Rules of Work
Emma de Blok Written by Emma de Blok
At the end of last year, Joost and I went to Barcelona to film some video interviews with Lisa Gill. While many things stand out from that…
Read more about The Death of the CEO: How Basetis Rewrote the Rules of Work
Mar 16, 2025
HR-ON’s Self-Management Approach: Redefining HR Solutions and the Future of Work
Birthe Boye Written by Birthe Boye
Step into HR-ON, a Danish software company creating HR solutions, and you’ll notice something different. Sure, there are lively discussions…
Read more about HR-ON’s Self-Management Approach: Redefining HR Solutions and the Future of Work
Mar 09, 2025
You Can’t Change an Organization Without Changing Yourself
Joost Minnaar Written by Joost Minnaar
The hardest part of leading transformation? Looking in the mirror. When companies talk about transformation, they usually focus on…
Read more about You Can’t Change an Organization Without Changing Yourself
Mar 02, 2025
Haier’s Radical Experiment: What If Every Employee Was an Entrepreneur?
Joost Minnaar Written by Joost Minnaar
Most companies hire employees. Haier breeds entrepreneurs. For the past few weeks, I’ve been diving deep into transcripts from multiple…
Read more about Haier’s Radical Experiment: What If Every Employee Was an Entrepreneur?
Feb 23, 2025
Starting from Scratch: Rethinking Work, Hierarchy, and Purpose
Marc-Peter Pijper Written by Marc-Peter Pijper
Imagine this: you wake up in a hospital, surrounded by people who know you, but you don’t recognize any of them. Sounds like the plot of a…
Read more about Starting from Scratch: Rethinking Work, Hierarchy, and Purpose
Feb 16, 2025
Management Is a Disease—Here’s the Cure
Joost Minnaar Written by Joost Minnaar
Over the past weeks, I’ve been diving deep into the transcripts of more than 50 Q&A sessions from our Corporate Rebels Masterclasses.…
Read more about Management Is a Disease—Here’s the Cure
Read all articles