HR-ON’s Self-Management Approach: Redefining HR Solutions and the Future of Work

Step into HR-ON, a Danish software company creating HR solutions, and you’ll notice something different. Sure, there are lively discussions about tasks, feedback, and collaboration. But beneath the everyday buzz, there’s a unique rhythm at play.
Here, employees lead themselves. They set their own work hours, choose their holidays, and take parental leave—all within a framework built on trust and collaboration. It’s a bold approach that challenges traditional workplace norms.
Does that sound chaotic? It’s not. This experiment in self-management is carefully structured. Teams coordinate tasks, deadlines, and vacation schedules in regular meetings. And the results speak for themselves: seven annual awards for growth, an EY Inspiration Award, and a thriving workforce.
Prioritizing well-being: HR tools that go beyond admin
HR-ON’s HR software is designed to make work easier for HR professionals, helping them handle everyday tasks while focusing on building meaningful connections with colleagues instead of getting lost in admin work.
The company applies this same philosophy internally, ensuring meaningful work for its employees. As HR-ON grew, an idea took shape—physical playing cards designed to promote employee well-being. These cards help colleagues better understand one another and are available for download.
A seed planted in childhood
HR-ON’s unique approach to work can be traced back to CEO Ali E. Cevik’s childhood in 1970s Denmark. Born in Turkey, Ali moved to Odense with his family at age nine. His first job, however, was in the Anatolian highlands: herding animals. It was there that he first encountered hierarchy.
“There were the big kids, and then there were kids like me, at the bottom of the ladder. The big ones were maybe ten years old, but they seemed huge to us. We were sent to find lost animals or retrieve them from fields they shouldn’t be in,” Ali recalls.
Later, he watched his parents clock in and out of shifts at a Danish factory. These experiences shaped his belief that work shouldn’t be about rigid schedules or hierarchy, but about meaning, purpose, and allowing people to thrive.
A people-first company: Rethinking work from the ground up
When Ali founded HR-ON in 2012, his focus was clear from day one: people first. This vision was distilled into an Employee Manifesto that defines HR-ON’s success.
"Our manifesto isn’t just words; it’s a commitment to building a workplace where people can contribute their best, where diversity is embraced, and where everyone has a say in their daily work," Ali says.
The manifesto flips traditional corporate structures on their heads, replacing:
- Control with trust
- Time with results
- Hierarchy with dialogue
- Rules with values
- Duty with meaning
- Orders with empowerment
Flexibility without chaos
HR-ON’s system is rooted in team coordination. Each team has a coordinator to ensure alignment across the company. Deadlines are non-negotiable, but when employees work is up to them. Need to pick up your kids early? No problem. Still have unused vacation days? Expect a gentle nudge to take time off.
While full-time employees are contracted for a standard 37-hour Danish workweek, schedules are flexible. Some weeks require more hours, some less. The focus isn’t on hours logged but on results delivered. And the company acknowledges life’s unpredictability, offering unlimited sick days for employees' children.
Breaking barriers in decision-making
At HR-ON, dialogue isn’t just encouraged—it’s essential. Employees meet with Ali four times a year for "PULSE" meetings, discussing everything from job satisfaction to personal aspirations and salaries. An annual engagement survey also helps gauge overall workplace happiness.
Decision-making isn’t reserved for leadership. Hiring new employees, for example, involves input from the entire team. Employees also influence policies on remote work, dress codes, and social events. One ongoing conversation? Balancing hybrid work with maintaining a strong office culture.
"We haven’t figured everything out yet, and we’re still learning. But the fact that we’re discussing it together is part of the solution," Ali says.
Why flexibility matters: A parent’s perspective
For Customer Success Advisor Clara Devasher, flexibility is a game-changer. With two kids and a husband who works far from home, HR-ON’s work culture makes a big difference.
"Our flexibility is crucial, especially with kids aged 2 and 5. I don’t want them in daycare from early morning until late afternoon. Since my husband commutes to Copenhagen, this setup allows us to make it work. The trust that, even if I finish work at 3 PM some days, my tasks will still get done—it’s motivating. Knowing I can manage my workload in a way that fits my life keeps me engaged," Clara says.
HR software designed for people, not just processes
HR-ON applies the same principles to software development as it does to its organization and leadership. This people-first approach is at the core of its two flagship products: Recruit and Staff.
The guiding principle? The tools must be intuitive and easy to use. If they aren’t, it’s not the user’s fault—it’s HR-ON’s. This commitment is evident in HR-ON Recruit, a platform designed to help recruitment professionals attract top talent aligned with company values and eliminate bias in hiring.
Creating a sustainable company while developing cutting-edge HR solutions
HR-ON Staff takes the same approach, providing HR professionals with a user-friendly tool for managing employee data, strengthening onboarding, and fostering professional development.
"We can only create meaningful solutions if we also practice what we preach in our organization. Building a sustainable workplace and developing world-class software go hand in hand," Ali says.
HR-ON’s free well-being cards: A tool for meaningful conversations
HR-ON’s commitment to a people-first culture extends beyond its software. Recently, the company launched Well-Being Cards—a physical deck designed to spark conversations about workplace topics like stress, teamwork, and work-life balance.
These cards reflect HR-ON’s belief that dialogue fosters understanding. But HR-ON’s story isn’t just about one company’s success—it’s an invitation to rethink work itself.
What if trust, dialogue, and flexibility replaced rigid hierarchies? What if work adapted to life instead of the other way around?
HR-ON proves that success isn’t about clocking hours or following rules—it’s about empowering people to do their best work, on their own terms.
👉 Get HR-ON's free Well-being Cards here.
