You Can’t Change an Organization Without Changing Yourself

Joost Minnaar
Written by Joost Minnaar March 09, 2025

The hardest part of leading transformation? Looking in the mirror.

When companies talk about transformation, they usually focus on structures, processes, and systems. But at Panelfisa, a Spanish manufacturer with circa 170 employees, the biggest transformation wasn’t in the company—it was in its leaders.

The company’s general coordinator, Satur, went through a personal transformation that shaped the entire organization. In 2010, exhausted from years of fighting internal battles, he reached a breaking point. He even considered leaving the company.

Then, a personal crisis changed everything.

The Turning Point: Leadership as Self-Transformation

Instead of walking away, Satur went inward. He started personal coaching, leadership training, and deep self-reflection. His biggest realization?

“You cannot change anybody. You can only change yourself. But when you change yourself, everything around you changes.”

That realization shaped Panelfisa’s transformation. The company didn’t just introduce self-management principles—they created a culture where leaders had to develop themselves first before leading others.

The Hardest Leadership Lesson

Self-management doesn’t just require a change in structure—it demands a change in mindset. At Panelfisa, that meant:

  • Training people to trust instead of control
  • Coaching teams to navigate conflict productively
  • Helping employees become comfortable with uncertainty

For former managers, this meant letting go of control, embracing vulnerability, and understanding that they were no longer the boss—but part of the team.

The Unspoken Truth About Change

Most companies fail at transformation because they try to change others without changing themselves. Panelfisa took the opposite approach.

“At first, I thought the problem was the company. Then I realized—the problem was me.”

That level of honesty and personal accountability is rare in corporate leadership. But it’s exactly what made Panelfisa’s transformation possible.

Learn from Panelfisa Firsthand

At Corporate Rebels, we’ve seen this pattern over and over—leaders who succeed in transformation are the ones willing to transform themselves first.

If you want to lead real change, it starts with you. And that’s exactly what we explore in our Masterclass on self-managing organizations.

Join the Masterclass

Written by Joost Minnaar
Joost Minnaar
Co-founder Corporate Rebels. My daily focus is on research, writing, and anything else related to making work more fun.
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