Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

La Fageda

La Fageda

Spanish dairy farm.

Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Futurice

Futurice

Finish consulting firm.

Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Patagonia

Patagonia

American outdoor clothing company.

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Spotify

Spotify

Swedish media service provider.

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August

August

Organizational design consultancy focused on new ways of working.

Hollands Kroon

Hollands Kroon

Dutch local council.

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Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Happy

Happy

IT training and online learning company.

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SEMrush

SEMrush

Russian IT company.

Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Atlassian

Atlassian

Australian software company.

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Nikki Gatenby

Nikki Gatenby

CEO of PropellerNet, author of "Superengaged".

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Good Rebels

Good Rebels

Spanish consulting firm.

Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Semco

Semco

Brazilian manufacturing company.

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Next Jump

Next Jump

American e-commerce company.

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Zappos

Zappos

Online shoe and clothing retailer.

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Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Propellernet

Propellernet

British marketing agency.

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Cyberclick

Cyberclick

Spanish digital agency.

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Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Darren Childs

Darren Childs

Former CEO of UKTV.

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Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Buurtzorg

Buurtzorg

Dutch community care provider.

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Jens Wiklund

Jens Wiklund

CEO of Handelsbanken Netherlands.

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Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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IDEO

IDEO

Global design and consulting firm.

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Breman

Breman

Dutch technical installation and construction company.

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Upstalsboom

Upstalsboom

German hotel chain.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Basecamp

Basecamp

American IT company formally known as 37signals.

TMC

TMC

Dutch high-tech consulting and secondment agency.

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Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Bushe

Bushe

Russian bakery.

Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Rose Marcario

Rose Marcario

CEO of Patagonia.

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Wedding

Wedding

Dutch printing company.

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Mike Arauz

Mike Arauz

Co-founder August.

Brewdog

Brewdog

Multinational brewery and pub chain based Scotland.

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Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Smarkets

Smarkets

Betting exchange company.

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Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Goodwood

Goodwood

Russian house manufacturer.

WCLC

WCLC

Kiwi community law centre.

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Incentro

Incentro

Dutch digital service provider.

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Centigo

Centigo

Swedish consulting firm.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Morning Star

Morning Star

Worldwide leader in tomato processing.

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Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Hutten

Hutten

Dutch culinary service provider.

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James Watt

James Watt

Co-founder of BrewDog, author of "Business for Punks".

Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Gravity Payments

Gravity Payments

American financial services company.

David Heinemeier Hansson

David Heinemeier Hansson

Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

U2i

U2i

Polish IT company.

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WD40

WD40

Manufacturer of household and multi-use products.

UKTV

UKTV

Multi channel television broadcaster in the UK.

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Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Finext

Finext

Dutch financial consulting firm.

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Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Google

Google

Multinational technology company.

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Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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H-Farm

H-Farm

Italian digital service and consulting firm.

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Viisi

Viisi

Dutch mortgage advice provider.

Dan Price

Dan Price

CEO of Gravity Payments.

Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Versa

Versa

Australian voice and digital agency.

Sol

Sol

Family business offering maintenance and supporting services.

FPS Social Security

FPS Social Security

Belgium department of social security.

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Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Vkusvill

Vkusvill

Russian grocery store chain.

The Ready

The Ready

American organizational design consultants.

Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Mindbox

Mindbox

Russian IT company.

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Voys

Voys

Dutch telecom provider.

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Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Rebel Group

Rebel Group

Dutch consultancy.

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Qiwi

Qiwi

Russian bank.

Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Edalco

Edalco

Dutch cleaning company.

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Vagas

Vagas

Brazilian's leading job portal.

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Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Beetroot

Beetroot

Ukrainian IT company.

Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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Valve

Valve

American video game developer.

Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Netflix

Netflix

American media-services provider and production company.

Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Mark Vletter

Mark Vletter

Founder of Voys.

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Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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WP Haton

WP Haton

Dutch baking equipment manufacturer.

Chris Rufer

Chris Rufer

Founder of Morning Star.

Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Zingerman's

Zingerman's

Community of businesses in the food sector.

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Jason Fried

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.