Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Luthern Williams

Luthern Williams

Diversity advocate and pioneer as Principal at New Roads school in Santa Monica, US.

Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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Karin Tenelius

Karin Tenelius

Founder Tuff Leadership Training and experienced changemaker in implementing self-management.

Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

Lynda Sagona

Lynda Sagona

CEO and facilitator of the ongoing transformation at United Welsh.

Ankur Gupta

Ankur Gupta

CEO at Axelerant - a fully remote Indian based software company that's pushing the envelope on progressive workplaces.

Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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Good Rebels

Good Rebels

Spanish consulting firm.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

The Ready

The Ready

American organizational design consultants.

Goodwood

Goodwood

Russian house manufacturer.

Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Centigo

Centigo

Swedish consulting firm.

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Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Atlassian

Atlassian

Australian software company.

Gravity Payments

Gravity Payments

American financial services company.

Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

August

August

Organizational design consultancy focused on new ways of working.

Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Grupo Anga

Grupo Anga

Fully remote, progressive group of companies in Brazil.

Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

Propellernet

Propellernet

British marketing agency.

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Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Futureplay

Futureplay

A self-managed mobile game studio based in Helsinki.

Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Qualia

Qualia

Mexican self-managing company that grows and sells papaya seeds.

Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Chris Rufer

Chris Rufer

Founder of Morning Star.

Delphys

Delphys

Birthing house led by a self-managed group of midwifes with shared ownership and radical transparency.

Upstalsboom

Upstalsboom

German hotel chain.

Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Supercell

Supercell

Gaming company with a pioneering organizational structure

Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Axelerant

Axelerant

Fully remote IT company with around 110 team members.

Hollands Kroon

Hollands Kroon

Dutch local council.

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Vagas

Vagas

Brazilian's leading job portal.

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Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Premium Cola

Premium Cola

German soft-drink brand known for consensus democracy, equal wages, and working without contracts.

Fredrik Palmgren

Fredrik Palmgren

Co-founder of Centigo and Business Wellness Group, a bossless consulting firm with approximately 400 colleagues.

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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TMC

TMC

Dutch high-tech consulting and secondment agency.

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H-Farm

H-Farm

Italian digital service and consulting firm.

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Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Anna Yona

Anna Yona

Co-Founder of Wildling Shoes - a fully remote progressive company providing sustainable footwear.

Uwe Lübbermann

Uwe Lübbermann

Founder and central moderator of soft-drink brand Premium Cola

Valve

Valve

American video game developer.

Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Nucor

Nucor

American steel manufacturer

WP Haton

WP Haton

Dutch baking equipment manufacturer.

Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Hutten

Hutten

Dutch culinary service provider.

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Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Manas

Manas

IT company with progressive and highly participative ways of working.

SEMrush

SEMrush

Russian IT company.

Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Lisa Gill

Lisa Gill

Author and podcaster on progressive ways of working. Author of Moose Heads On The Table.

UKTV

UKTV

Multi channel television broadcaster in the UK.

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Mondora

Mondora

Software solutions company (and B Corp) working in a self-organized way.

Futurice

Futurice

Finnish consulting firm.

Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Finext

Finext

Dutch financial consulting firm.

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Voys

Voys

Dutch telecom provider.

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Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Yash Pakka

Yash Pakka

A self-managing compostable tableware manufacturer in Faizabad, Uttar Pradesh.

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Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Vkusvill

Vkusvill

Russian self-managing grocery store chain.

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Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Tunali Tec

Tunali Tec

Self-managing Mexican company working in the textile industry.

Happy

Happy

IT training and online learning company.

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Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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SRC Holdings

SRC Holdings

Employee owned manufacturing company & home of "The Great Game of Business" (or open book management)

Edalco

Edalco

Dutch cleaning company.

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Centiro

Centiro

Swedish software company working for decades with self-managing teams, servant leadership and a freedom-oriented workplace.

Mastek

Mastek

Indian technology company practicing principles of self-management.

Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Sente

Sente

Progressive IT company based in Poland.

Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Mainfreight

Mainfreight

Global logistics provider

La Fageda

La Fageda

Spanish dairy farm.

Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Cooperative Gestión Participativa

Cooperative Gestión Participativa

Cooperative with 700 associated workers but no directors, bosses, or managers.

Raj Sisodia

Raj Sisodia

Founding member of the Conscious Capitalism movement.

Lucia Martin

Lucia Martin

Pioneering within health care at self-managed birthing house Delphys.

Krys Burnette

Krys Burnette

Changemaker around new ways of working & Director Digital Transformation and Culture at Adidas.

Incentro

Incentro

Dutch digital service provider.

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Mindera

Mindera

A Portuguese software development company with no traditional hierarchy, distributed decision-making, and radical transparency.

Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Next Jump

Next Jump

American e-commerce company.

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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WD40

WD40

Manufacturer of household and multi-use products.

Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Huboo

Huboo

E-commerce fulfilment in a more human, progressive way.

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Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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WCLC

WCLC

Kiwi community law centre.

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Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

Beetroot

Beetroot

Ukrainian IT company.

Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Viisi

Viisi

Dutch mortgage advice provider.

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Mike Arauz

Mike Arauz

Co-founder August.

Cyberclick

Cyberclick

Spanish digital agency.

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Mariana Mazzucato

Mariana Mazzucato

UCL Professor and Director of Institute for Innovation & Public Purpose.

Vincit

Vincit

Finnish technology company known for its radical transparency and 'Leadership as a Service'.

tbd*

tbd*

A self-managing company providing a platform to connect people with purposeful jobs.

Zingerman's

Zingerman's

Community of businesses in the food sector.

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Semco

Semco

Brazilian manufacturing company.

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U2i

U2i

Polish IT company.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Mark Vletter

Mark Vletter

Founder of Voys.

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Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Sol

Sol

Family business offering maintenance and supporting services.

Rebel Group

Rebel Group

Dutch consultancy.

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Spotify

Spotify

Swedish media service provider.

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Lisa Jaspers

Lisa Jaspers

Founder and CEO of Folkdays.com - online shop for fair trade fashion accessories.

Kazuma Sekiya

Kazuma Sekiya

CEO of DISCO Corporation, a Japanese company known for its pioneering management practices.

Naomi Ryland

Naomi Ryland

Co-Founder and Managing Director at tbd* - a self-managing company acting as a digital hub for purposeful work.

W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Versa

Versa

Australian voice and digital agency.

Wildling Shoes

Wildling Shoes

Wildling develops minimal shoes produced under fair conditions. The staff – now numbering 140 employees – works remotely, organized as a decentralized team.

Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Silke Bishop

Silke Bishop

Changemaker within a charity providing residential care for children and young people in Berlin.

David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Mayden

Mayden

Self-managed health care technology company.

Jens Wiklund

Jens Wiklund

Former CEO of Handelsbanken Netherlands.

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Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Ved Krishna

Ved Krishna

Strategy Head at Indian self-managing company Yash Pakka.

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David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Breman

Breman

Dutch technical installation and construction company.

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Unity Group

Unity Group

Progressive Polish IT company with self-organised teams, democracy, and distributed decision-making - among many other things.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Kazuo Inamori

Kazuo Inamori

Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI.

Erika James

Erika James

Dean of The Wharton School, organizational psychologist and expert on workplace diversity.

Darren Childs

Darren Childs

Former CEO of UKTV.

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Wedding

Wedding

Dutch printing company.

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Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Nikki Gatenby

Nikki Gatenby

Former CEO of PropellerNet, author of "Superengaged".

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Einhorn

Einhorn

Condom manufacturer working with radical transparency, distributed decision-making and little hierarchy.

Hoxby

Hoxby

Network of more than 1,000 freelancers who work remotely in 30 countries around the world.

Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Adam Davids

Adam Davids

Diversity advocate and pioneer at CareerTrackers.

Bushe

Bushe

Russian bakery.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Patagonia

Patagonia

American outdoor clothing company.

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Bob Chapman

Bob Chapman

Chairman & CEO of Barry-Wehmiller

Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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Dharmu Vanjani

Dharmu Vanjani

CEO at SS Natu Plastics & Metals. Pioneering liberated workplaces in India.

Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

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Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Zappos

Zappos

Online shoe and clothing retailer.

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Mindbox

Mindbox

Russian IT company.

Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Mario Kaphan

Mario Kaphan

Founder of Vagas.

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KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Buurtzorg

Buurtzorg

Dutch community care provider.

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Dan Price

Dan Price

CEO of Gravity Payments.

JetBrains

JetBrains

Czech Software company

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Netflix

Netflix

American media-services provider and production company.

Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Tendayi Viki

Tendayi Viki

Author, speaker and researcher on how corporates can innovate like startups.

FPS Social Security

FPS Social Security

Belgium department of social security.

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Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Rose Marcario

Rose Marcario

Former CEO of Patagonia.

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Morning Star

Morning Star

Worldwide leader in tomato processing.

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Erin Meyer

Erin Meyer

Author of 'The Culture Map' and professor at INSEAD Business School.

Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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SS Natu Plastics and Metals

SS Natu Plastics and Metals

Indian manufacturing company working without managers and time tracking for 3 decades.

Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Smarkets

Smarkets

Betting exchange company.

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Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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IDEO

IDEO

Global design and consulting firm.

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Qiwi

Qiwi

Russian bank.

Barry-Wehmiller

Barry-Wehmiller

A global supplier of manufacturing technology and services.

Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Kees Klomp

Kees Klomp

Author of 'De Betekenisecomonie'. Activist for the 'purpose economy' - a more purpose-drive approach to running organizations.

OneDay

OneDay

A group of companies providing IT services.

Google

Google

Multinational technology company.

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HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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