Bucket List
Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.
While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.
SEMrush
Russian IT company.
Richard Branson
Founder of Virgin Group and author of various books (i.e. Like a Virgin).
Valve
American video game developer.
Gravity Payments
American financial services company.
Amy Edmondson
Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".
Arnaud Collery 
Founder of Stand Up For Passion.
Mathieu Weggeman
Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"
Francesca Gino
Professor at Havard Business School, author of "Rebel Talent".
Richard Nieuwenhuis
After sales engineer at packing machine manufacturer Niverplast.
Bakker van Maanen
Dutch bakery chain.
Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".
Helen Bevan
Chief Transformation Officer at NHS Horizons.
WP Haton
Dutch baking equipment manufacturer.
The Ready
American organizational design consultants.
Mike Arauz
Co-founder August.
Stanley McCrystal
Former U.S. Army general, author of "Team of Teams".
Sol
Family business offering maintenance and supporting services.
JetBrains
Russian software company
Adam Grant
Organizational psychologist, Wharton Professor, and author of "Originals".
Dee Hock
Founder and former CEO of Visa, author of "One from Many".
Atlassian
Australian software company.
Goodwood
Russian house manufacturer.
Ben Kuiken
Author of "De Laatste Manager" & "Fuck de Regels".
Versa
Australian voice and digital agency.
Mindbox
Russian IT company.
Emmanuele Duez
Founder and president of WoMen'Up.
Bunnik Plants
Dutch plant nursery.
Good Rebels
Spanish consulting firm.
Nucor
American steel manufacturer
Nand Kishore Chaudhary
Chairman at Jaipur Rugs.
David Burkus
Associate professor of Oral Roberts University and author of "Under New Management".
Qiwi
Russian bank.
Futurice
Finish consulting firm.
James Watt
Co-founder of BrewDog, author of "Business for Punks".
Bushe
Russian bakery.
Xavier Huillard
CEO of Vinci SA.
Chris Rufer
Founder of Morning Star.
Yves Morieux
Director for BCG's Institute for Organization, author of "Six Simple Rules".
Beetroot
Ukrainian IT company.
Megan Reitz
Professor at Ashridge Hult, author of "Speak Up".
Jason Fried
Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Mastek
Indian technology company practicing principles of self-management.
WD40
Manufacturer of household and multi-use products.
Netflix
American media-services provider and production company.
Virgin
British multinational conglomerate founded by Richard Branson.
Christobal Colon
Spanish psychologist, CEO of La Fageda.
Rosabeth Moss Kanter
Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".
Sharmadean Reid
Founder and CEO at Beautystack.
Dan Price
CEO of Gravity Payments.
John Lewis
Chain of high-end department stores operating throughout the United Kingdom.
Massimo Bottura
Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.
Jaipur Rugs
India's largest manufacturers of hand knotted rugs.
David Heinemeier Hansson
Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Vkusvill
Russian grocery store chain.
HCL Technologies
Indian multinational IT service and consulting firm.
August
Organizational design consultancy focused on new ways of working.
Daniel Urban
Co-founder and CEO of Sente.
Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".
Mainfreight
Global logistics provider
Carlos Saba
Co-founder of The Happy Startup School.
Fons Trompenaars
Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".
Alexander Kjerulf
Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".
Niverplast
Dutch packaging machines manufacturer.
10Pines
A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.
Aaron Dignan
Founder The Ready, author of "Brave New Work".
Vineet Nayar
Former CEO of HCL Technologies, author of "Employees First, Customers Second".
Dominic Jackman
Co-founder of Escape the City.
Basecamp
American IT company formally known as 37signals.
Henry Mintzberg
Professor at McGill University, author of many management books.
La Fageda
Spanish dairy farm.
Jack Stack
Founder and CEO of SRC, author of "The Great Game of Business".
Jean Oelwang
CEO Virgin Unite.
Upstalsboom
German hotel chain.
Hamdi Ulukaya
Owner and CEO of yoghurt company Chobani.
Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".
Eddie Obeng
Organisational theorist, educator, author and professor.
Garry Ridge
CEO of WD-40, co-author "Helping People Win at Work".
Freitag
Manufacturer of bags made from used truck tarp.
Bill Fischer
Professor at IMD, author of "Reinventing Giants".
W.L Gore
Multinational manufacturing company most known for it's Gore-Tex material.
