Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Kazuma Sekiya

Kazuma Sekiya

CEO of DISCO Corporation, a Japanese company known for its pioneering management practices.

Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Zingerman's

Zingerman's

Community of businesses in the food sector.

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Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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Luthern Williams

Luthern Williams

Diversity advocate and pioneer as Principal at New Roads school in Santa Monica, US.

Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Voys

Voys

Dutch telecom provider.

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João Domingos

João Domingos

Embarked on a radical transformation at Fujitsu Europe

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Ankur Gupta

Ankur Gupta

CEO at Axelerant - a fully remote Indian based software company that's pushing the envelope on progressive workplaces.

David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Good Rebels

Good Rebels

Spanish consulting firm.

Vkusvill

Vkusvill

Russian self-managing grocery store chain.

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Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Edalco

Edalco

Dutch cleaning company.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Rose Marcario

Rose Marcario

Former CEO of Patagonia.

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Raj Sisodia

Raj Sisodia

Founding member of the Conscious Capitalism movement.

Buurtzorg

Buurtzorg

Dutch community care provider.

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Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Next Jump

Next Jump

American e-commerce company.

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UKTV

UKTV

Multi channel television broadcaster in the UK.

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Cooperative Gestión Participativa

Cooperative Gestión Participativa

Cooperative with 700 associated workers but no directors, bosses, or managers.

Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Nucor

Nucor

American steel manufacturer

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Bob Chapman

Bob Chapman

Chairman & CEO of Barry-Wehmiller

Centigo

Centigo

Swedish consulting firm.

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Yash Pakka

Yash Pakka

A self-managing compostable tableware manufacturer in Faizabad, Uttar Pradesh.

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Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Incentro

Incentro

Dutch digital service provider.

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Hutten

Hutten

Dutch culinary service provider.

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Lucia Martin

Lucia Martin

Pioneering within health care at self-managed birthing house Delphys.

Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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Upstalsboom

Upstalsboom

German hotel chain.

Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Futurice

Futurice

Finnish consulting firm.

Shin Shibata

Shin Shibata

CEO at Net Protections

WP Haton

WP Haton

Dutch baking equipment manufacturer.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Mayekawa

Mayekawa

Progressive 90+ year old Japanese manufacturing company

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

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Cyberclick

Cyberclick

Spanish digital agency.

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Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Wildling Shoes

Wildling Shoes

Wildling develops minimal shoes produced under fair conditions. The staff – now numbering 140 employees – works remotely, organized as a decentralized team.

Ilkka Paananen

Ilkka Paananen

CEO & co-founder of Supercell

Dharmu Vanjani

Dharmu Vanjani

CEO at SS Natu Plastics & Metals. Pioneering liberated workplaces in India.

Qualia

Qualia

Mexican self-managing company that grows and sells papaya seeds.

Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Mondora

Mondora

Software solutions company (and B Corp) working in a self-organized way.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Futureplay

Futureplay

A self-managed mobile game studio based in Helsinki.

Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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FPS Social Security

FPS Social Security

Belgium department of social security.

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Centiro

Centiro

Swedish software company working for decades with self-managing teams, servant leadership and a freedom-oriented workplace.

Tunali Tec

Tunali Tec

Self-managing Mexican company working in the textile industry.

Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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Vagas

Vagas

Brazilian's leading job portal.

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Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

Beetroot

Beetroot

Ukrainian IT company.

Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Dunia Reverter

Dunia Reverter

Co-Founder of Krisos

Spotify

Spotify

Swedish media service provider.

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Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Darren Childs

Darren Childs

Former CEO of UKTV.

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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SS Natu Plastics and Metals

SS Natu Plastics and Metals

Indian manufacturing company working without managers and time tracking for 3 decades.

Jerome Fanfare

Jerome Fanfare

Diversity and inclusion expert at United Welsh

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Zhang Yong

Zhang Yong

Founder of Haidilao Hotpot

Bushe

Bushe

Russian bakery.

Mainfreight

Mainfreight

Global logistics provider

Semco

Semco

Brazilian manufacturing company.

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SRC Holdings

SRC Holdings

Employee owned manufacturing company & home of "The Great Game of Business" (or open book management)

Mindera

Mindera

A Portuguese software development company with no traditional hierarchy, distributed decision-making, and radical transparency.

Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Finext

Finext

Dutch financial consulting firm.

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Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Wasafiri

Wasafiri

Self-organizing company focused on tackling humanity's biggest problems.

Zappos

Zappos

Online shoe and clothing retailer.

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OneDay

OneDay

A group of companies providing IT services.

Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Mindbox

Mindbox

Russian IT company.

Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Huboo

Huboo

E-commerce fulfilment in a more human, progressive way.

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Ved Krishna

Ved Krishna

Strategy Head at Indian self-managing company Yash Pakka.

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Anna Yona

Anna Yona

Co-Founder of Wildling Shoes - a fully remote progressive company providing sustainable footwear.

HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Kees Klomp

Kees Klomp

Author of 'De Betekenisecomonie'. Activist for the 'purpose economy' - a more purpose-drive approach to running organizations.

Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Lisa Gill

Lisa Gill

Author and podcaster on progressive ways of working. Author of Moose Heads On The Table.

Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Patagonia

Patagonia

American outdoor clothing company.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Kazuo Inamori

Kazuo Inamori

Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI.

Lynda Sagona

Lynda Sagona

CEO and facilitator of the ongoing transformation at United Welsh.

Fredrik Palmgren

Fredrik Palmgren

Co-founder of Centigo and Business Wellness Group, a bossless consulting firm with approximately 400 colleagues.

Adam Davids

Adam Davids

Diversity advocate and pioneer at CareerTrackers.

Nikki Gatenby

Nikki Gatenby

Former CEO of PropellerNet, author of "Superengaged".

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Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Grupo Anga

Grupo Anga

Fully remote, progressive group of companies in Brazil.

Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Mayden

Mayden

Self-managed health care technology company.

Manas

Manas

IT company with progressive and highly participative ways of working.

La Fageda

La Fageda

Spanish dairy farm.

Morning Star

Morning Star

Worldwide leader in tomato processing.

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Netflix

Netflix

American media-services provider and production company.

Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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JetBrains

JetBrains

Czech Software company

Chris Rufer

Chris Rufer

Founder of Morning Star.

WCLC

WCLC

Kiwi community law centre.

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Gravity Payments

Gravity Payments

American financial services company.

Hoxby

Hoxby

Network of more than 1,000 freelancers who work remotely in 30 countries around the world.

Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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Axelerant

Axelerant

Fully remote IT company with around 110 team members.

Mike Arauz

Mike Arauz

Co-founder August.

Dan Price

Dan Price

CEO of Gravity Payments.

Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

IDEO

IDEO

Global design and consulting firm.

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Goodwood

Goodwood

Russian house manufacturer.

Delphys

Delphys

Birthing house led by a self-managed group of midwifes with shared ownership and radical transparency.

Erika James

Erika James

Dean of The Wharton School, organizational psychologist and expert on workplace diversity.

Happy

Happy

IT training and online learning company.

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Viisi

Viisi

Dutch mortgage advice provider.

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Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Barry-Wehmiller

Barry-Wehmiller

A global supplier of manufacturing technology and services.

Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Unity Group

Unity Group

Progressive Polish IT company with self-organised teams, democracy, and distributed decision-making - among many other things.

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Bol.com

Bol.com

Leading webshop in the Netherlands.

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Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Haidilao

Haidilao

Progressive chain of hotpot restaurants

David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Tendayi Viki

Tendayi Viki

Author, speaker and researcher on how corporates can innovate like startups.

Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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Basetis

Basetis

Self-managing IT company.

The Ready

The Ready

American organizational design consultants.

John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Sente

Sente

Progressive IT company based in Poland.

P4Q

P4Q

Manufacturer of electronics with factories in Spain, USA & China.

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Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Wedding

Wedding

Dutch printing company.

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Jens Wiklund

Jens Wiklund

Former CEO of Handelsbanken Netherlands.

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Mastek

Mastek

Indian technology company practicing principles of self-management.

H-Farm

H-Farm

Italian digital service and consulting firm.

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KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Vincit

Vincit

Finnish technology company known for its radical transparency and 'Leadership as a Service'.

Net Protections

Net Protections

A self-managing Japanese company with circa 300 employees

Naomi Ryland

Naomi Ryland

Co-Founder and Managing Director at tbd* - a self-managing company acting as a digital hub for purposeful work.

Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Atlassian

Atlassian

Australian software company.

Omron

Omron

Japanese manufacturer guided by SINIC theory

Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

TMC

TMC

Dutch high-tech consulting and secondment agency.

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Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Smarkets

Smarkets

Betting exchange company.

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Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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U2i

U2i

Polish IT company.

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Qiwi

Qiwi

Russian bank.

Mark Vletter

Mark Vletter

Founder of Voys.

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Einhorn

Einhorn

Condom manufacturer working with radical transparency, distributed decision-making and little hierarchy.

Valve

Valve

American video game developer.

WD40

WD40

Manufacturer of household and multi-use products.

Premium Cola

Premium Cola

German soft-drink brand known for consensus democracy, equal wages, and working without contracts.

Sol

Sol

Family business offering maintenance and supporting services.

Krys Burnette

Krys Burnette

Changemaker around new ways of working & Director Digital Transformation and Culture at Adidas.

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Google

Google

Multinational technology company.

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Silke Bishop

Silke Bishop

Changemaker within a charity providing residential care for children and young people in Berlin.

Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Erin Meyer

Erin Meyer

Author of 'The Culture Map' and professor at INSEAD Business School.

Karin Tenelius

Karin Tenelius

Founder Tuff Leadership Training and experienced changemaker in implementing self-management.

Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Cybozu

Cybozu

One of Japanese largest Saas-providers

Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Hollands Kroon

Hollands Kroon

Dutch local council.

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Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Versa

Versa

Australian voice and digital agency.

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

August

August

Organizational design consultancy focused on new ways of working.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Supercell

Supercell

Gaming company with a pioneering organizational structure

Propellernet

Propellernet

British marketing agency.

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Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Breman

Breman

Dutch technical installation and construction company.

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tbd*

tbd*

A self-managing company providing a platform to connect people with purposeful jobs.

Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Uwe Lübbermann

Uwe Lübbermann

Founder and central moderator of soft-drink brand Premium Cola

Mariana Mazzucato

Mariana Mazzucato

UCL Professor and Director of Institute for Innovation & Public Purpose.

Jochen Goeser

Jochen Goeser

Transformed the PowerTools Division of Bosch.

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SEMrush

SEMrush

Russian IT company.

Lisa Jaspers

Lisa Jaspers

Founder and CEO of Folkdays.com - online shop for fair trade fashion accessories.

Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Rebel Group

Rebel Group

Dutch consultancy.

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Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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