Bucket List
Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.
While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.
Versa 
Australian voice and digital agency.
Richard Branson
Founder of Virgin Group and author of various books (i.e. Like a Virgin).
Mike Arauz
Co-founder August.
Gravity Payments
American financial services company.
Netflix
American media-services provider and production company.
Ben Kuiken
Author of "De Laatste Manager" & "Fuck de Regels".
Vkusvill
Russian grocery store chain.
Francesca Gino
Professor at Havard Business School, author of "Rebel Talent".
Jack Stack
Founder and CEO of SRC, author of "The Great Game of Business".
David Heinemeier Hansson
Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Carlos Saba
Co-founder of The Happy Startup School.
La Fageda
Spanish dairy farm.
Helen Bevan
Chief Transformation Officer at NHS Horizons.
Hamdi Ulukaya
Owner and CEO of yoghurt company Chobani.
Goodwood
Russian house manufacturer.
Futurice
Finish consulting firm.
Garry Ridge
CEO of WD-40, co-author "Helping People Win at Work".
Aaron Dignan
Founder The Ready, author of "Brave New Work".
Valve
American video game developer.
Alexander Kjerulf
Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".
Jason Fried
Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Chris Rufer
Founder of Morning Star.
Megan Reitz
Professor at Ashridge Hult, author of "Speak Up".
Sharmadean Reid
Founder and CEO at Beautystack.
Massimo Bottura
Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.
Rosabeth Moss Kanter
Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".
Richard Nieuwenhuis
After sales engineer at packing machine manufacturer Niverplast.
Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".
Bill Fischer
Professor at IMD, author of "Reinventing Giants".
Nand Kishore Chaudhary
Chairman at Jaipur Rugs.
Yves Morieux
Director for BCG's Institute for Organization, author of "Six Simple Rules".
Xavier Huillard
CEO of Vinci SA.
August
Organizational design consultancy focused on new ways of working.
Freitag
Manufacturer of bags made from used truck tarp.
Stanley McCrystal
Former U.S. Army general, author of "Team of Teams".
Atlassian
Australian software company.
Qiwi
Russian bank.
Amy Edmondson
Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".
Daniel Urban
Co-founder and CEO of Sente.
Virgin
British multinational conglomerate founded by Richard Branson.
Beetroot
Ukrainian IT company.
Eddie Obeng
Organisational theorist, educator, author and professor.
John Lewis
Chain of high-end department stores operating throughout the United Kingdom.
SEMrush
Russian IT company.
Mindbox
Russian IT company.
Christobal Colon
Spanish psychologist, CEO of La Fageda.
Tom van der Lubbe
Co-founder of the progressive mortgage advice company Viisi.
Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".
Bunnik Plants
Dutch plant nursery.
Sol
Family business offering maintenance and supporting services.
Niverplast
Dutch packaging machines manufacturer.
Jean Oelwang
CEO Virgin Unite.
Emmanuele Duez
Founder and president of WoMen'Up.
Jaipur Rugs
India's largest manufacturers of hand knotted rugs.
Viisi
Dutch mortgage advice provider.
Basecamp
American IT company formally known as 37signals.
David Burkus
Associate professor of Oral Roberts University and author of "Under New Management".
Adam Grant
Organizational psychologist, Wharton Professor, and author of "Originals".
WD40
Manufacturer of household and multi-use products.
Bakker van Maanen
Dutch bakery chain.
Upstalsboom
German hotel chain.
Mathieu Weggeman
Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"
Fons Trompenaars
Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".
Good Rebels
Spanish consulting firm.
James Watt
Co-founder of BrewDog, author of "Business for Punks".
Arnaud Collery
Founder of Stand Up For Passion.
Vineet Nayar
Former CEO of HCL Technologies, author of "Employees First, Customers Second".
Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".
HCL Technologies
Indian multinational IT service and consulting firm.
Dee Hock
Founder and former CEO of Visa, author of "One from Many".
WP Haton
Dutch baking equipment manufacturer.
Dan Price
CEO of Gravity Payments.
Bushe
Russian bakery.
W.L Gore
Multinational manufacturing company most known for it's Gore-Tex material.
Henry Mintzberg
Professor at McGill University, author of many management books.
Dominic Jackman
Co-founder of Escape the City.
The Ready
American organizational design consultants.
