Bucket List
Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.
While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.
Sharmadean Reid
Founder and CEO at Beautystack.
HCL Technologies
Indian multinational IT service and consulting firm.
Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".
Ben Kuiken 
Author of "De Laatste Manager" & "Fuck de Regels".
David Burkus
Associate professor of Oral Roberts University and author of "Under New Management".
Virgin
British multinational conglomerate founded by Richard Branson.
Futurice
Finish consulting firm.
Nand Kishore Chaudhary
Chairman at Jaipur Rugs.
Jean Oelwang
CEO Virgin Unite.
The Ready
American organizational design consultants.
Valve
American video game developer.
Netflix
American media-services provider and production company.
Upstalsboom
German hotel chain.
Alexander Kjerulf
Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".
Sol
Family business offering maintenance and supporting services.
Niverplast
Dutch packaging machines manufacturer.
Richard Branson
Founder of Virgin Group, author of "Losing My Virginity", "Screw It, Let's Do It", "Screw Business as Usual", "Like a Virgin", "The Virgin Way" & "Finding My Virginity".
Daniel Urban
Co-founder and CEO of Sente.
W.L Gore
Multinational manufacturing company most known for it's Gore-Tex material.
Yves Morieux
Director for BCG's Institute for Organization, author of "Six Simple Rules".
Aaron Dignan
Founder The Ready, author of "Brave New Work".
James Watt
Co-founder of BrewDog, author of "Business for Punks".
Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".
Jaipur Rugs
India's largest manufacturers of hand knotted rugs.
Stanley McCrystal
Former U.S. Army general, author of "Team of Teams".
John Lewis
Chain of high-end department stores operating throughout the United Kingdom.
Good Rebels
Spanish consulting firm.
Mathieu Weggeman
Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"
Jason Fried
Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Viisi
Dutch mortgage advice provider.
Vineet Nayar
Former CEO of HCL Technologies, author of "Employees First, Customers Second".
Basecamp
American IT company formally known as 37signals.
Rosabeth Moss Kanter
Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".
Emmanuele Duez
Founder and president of WoMen'Up.
Hamdi Ulukaya
Owner and CEO of yoghurt company Chobani.
Francesca Gino
Professor at Havard Business School, author of "Rebel Talent".
Arnaud Collery
Founder of Stand Up For Passion.
Dee Hock
Founder and former CEO of Visa, author of "One from Many".
Eddie Obeng
Organisational theorist, educator, author and professor.
Versa
Australian voice and digital agency.
Gravity Payments
American financial services company.
Garry Ridge
CEO of WD-40, co-author "Helping People Win at Work".
Bakker van Maanen
Dutch bakery chain.
Beetroot
Ukrainian IT company.
Megan Reitz
Professor at Ashridge Hult, author of "Speak Up".
Christobal Colon
Spanish psychologist, CEO of La Fageda.
Adam Grant
Organizational psychologist, Wharton Professor, and author of "Originals".
Bunnik Plants
Dutch plant nursery.
Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".
Xavier Huillard
CEO of Vinci SA.
Massimo Bottura
Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.
WP Haton
Dutch baking equipment manufacturer.
Mike Arauz
Co-founder August.
Dan Price
CEO of Gravity Payments.
La Fageda
Spanish dairy farm.
David Heinemeier Hansson
Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Richard Nieuwenhuis
After sales engineer at packing machine manufacturer Niverplast.
Fons Trompenaars
Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".
Tom van der Lubbe
Co-founder of the progressive mortgage advice company Viisi.
Dominic Jackman
Co-founder of Escape the City.
Atlassian
Australian software company.
Amy Edmondson
Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".
