Bucket List
Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.
While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.
Jason Fried
Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
Yves Morieux
Director for BCG's Institute for Organization, author of "Six Simple Rules".
Valve
American video game developer.
Mastek
Indian technology company practicing principles of self-management.
Emmanuele Duez
Founder and president of WoMen'Up.
Richard Branson
Founder of Virgin Group and author of various books (i.e. Like a Virgin).
Henry Mintzberg
Professor at McGill University, author of many management books.
Aaron Dignan 
Founder The Ready, author of "Brave New Work".
Beetroot
Ukrainian IT company.
WD40
Manufacturer of household and multi-use products.
Christobal Colon
Spanish psychologist, CEO of La Fageda.
Bakker van Maanen
Dutch bakery chain.
The Ready
American organizational design consultants.
Virgin
British multinational conglomerate founded by Richard Branson.
Qiwi
Russian bank.
Versa
Australian voice and digital agency.
La Fageda
Spanish dairy farm.
Jean Oelwang
CEO Virgin Unite.
Carlos Saba
Co-founder of The Happy Startup School.
Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".
Bunnik Plants
Dutch plant nursery.
Basecamp
American IT company formally known as 37signals.
Megan Reitz
Professor at Ashridge Hult, author of "Speak Up".
James Watt
Co-founder of BrewDog, author of "Business for Punks".
Jaipur Rugs
India's largest manufacturers of hand knotted rugs.
10Pines
A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.
David Burkus
Associate professor of Oral Roberts University and author of "Under New Management".
Mindbox
Russian IT company.
Helen Bevan
Chief Transformation Officer at NHS Horizons.
Vineet Nayar
Former CEO of HCL Technologies, author of "Employees First, Customers Second".
Daniel Urban
Co-founder and CEO of Sente.
Freitag
Manufacturer of bags made from used truck tarp.
Sharmadean Reid
Founder and CEO at Beautystack.
Dee Hock
Founder and former CEO of Visa, author of "One from Many".
Francesca Gino
Professor at Havard Business School, author of "Rebel Talent".
Mathieu Weggeman
Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"
Eddie Obeng
Organisational theorist, educator, author and professor.
Atlassian
Australian software company.
Adam Grant
Organizational psychologist, Wharton Professor, and author of "Originals".
Chris Rufer
Founder of Morning Star.
Xavier Huillard
CEO of Vinci SA.
Netflix
American media-services provider and production company.
Amy Edmondson
Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".
Niverplast
Dutch packaging machines manufacturer.
Garry Ridge
CEO of WD-40, co-author "Helping People Win at Work".
Vkusvill
Russian grocery store chain.
Jack Stack
Founder and CEO of SRC, author of "The Great Game of Business".
Good Rebels
Spanish consulting firm.
Nand Kishore Chaudhary
Chairman at Jaipur Rugs.
Ben Kuiken
Author of "De Laatste Manager" & "Fuck de Regels".
Dan Price
CEO of Gravity Payments.
Bushe
Russian bakery.
Hamdi Ulukaya
Owner and CEO of yoghurt company Chobani.
Sol
Family business offering maintenance and supporting services.
WP Haton
Dutch baking equipment manufacturer.
Mike Arauz
Co-founder August.
Gravity Payments
American financial services company.
Goodwood
Russian house manufacturer.
Upstalsboom
German hotel chain.
Rosabeth Moss Kanter
Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".
Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".
Arnaud Collery
Founder of Stand Up For Passion.
SEMrush
Russian IT company.
Massimo Bottura
Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.
Richard Nieuwenhuis
After sales engineer at packing machine manufacturer Niverplast.
John Lewis
Chain of high-end department stores operating throughout the United Kingdom.
Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".
Stanley McCrystal
Former U.S. Army general, author of "Team of Teams".
Futurice
Finish consulting firm.
Bill Fischer
Professor at IMD, author of "Reinventing Giants".
Alexander Kjerulf
Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".
Dominic Jackman
Co-founder of Escape the City.
David Heinemeier Hansson
Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.
HCL Technologies
Indian multinational IT service and consulting firm.
August
Organizational design consultancy focused on new ways of working.
W.L Gore
Multinational manufacturing company most known for it's Gore-Tex material.
Fons Trompenaars
Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".
