Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Ankur Gupta

Ankur Gupta

CEO at Axelerant - a fully remote Indian based software company that's pushing the envelope on progressive workplaces.

HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Netflix

Netflix

American media-services provider and production company.

Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Adam Davids

Adam Davids

Diversity advocate and pioneer at CareerTrackers.

Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Buurtzorg

Buurtzorg

Dutch community care provider.

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Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Vkusvill

Vkusvill

Russian self-managing grocery store chain.

Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Brewdog

Brewdog

Multinational brewery and pub chain based Scotland.

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Smarkets

Smarkets

Betting exchange company.

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Goodwood

Goodwood

Russian house manufacturer.

Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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Morning Star

Morning Star

Worldwide leader in tomato processing.

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Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Semco

Semco

Brazilian manufacturing company.

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Gravity Payments

Gravity Payments

American financial services company.

Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Yash Pakka

Yash Pakka

A self-managing compostable tableware manufacturer in Faizabad, Uttar Pradesh.

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H-Farm

H-Farm

Italian digital service and consulting firm.

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Next Jump

Next Jump

American e-commerce company.

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Mastek

Mastek

Indian technology company practicing principles of self-management.

UKTV

UKTV

Multi channel television broadcaster in the UK.

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Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Dan Price

Dan Price

CEO of Gravity Payments.

Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Supercell

Supercell

Gaming company with a pioneering organizational structure

Jens Wiklund

Jens Wiklund

Former CEO of Handelsbanken Netherlands.

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Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Premium Cola

Premium Cola

German soft-drink brand known for consensus democracy, equal wages, and working without contracts.

Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Mainfreight

Mainfreight

Global logistics provider

Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Hollands Kroon

Hollands Kroon

Dutch local council.

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Mark Vletter

Mark Vletter

Founder of Voys.

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Happy

Happy

IT training and online learning company.

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Dharmu Vanjani

Dharmu Vanjani

CEO at SS Natu Plastics & Metals. Pioneering liberated workplaces in India.

Fredrik Palmgren

Fredrik Palmgren

Co-founder of Centigo and Business Wellness Group, a bossless consulting firm with approximately 400 colleagues.

Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Darren Childs

Darren Childs

Former CEO of UKTV.

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Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Google

Google

Multinational technology company.

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Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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Good Rebels

Good Rebels

Spanish consulting firm.

Viisi

Viisi

Dutch mortgage advice provider.

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KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Mindbox

Mindbox

Russian IT company.

Mario Kaphan

Mario Kaphan

Founder of Vagas.

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The Ready

The Ready

American organizational design consultants.

U2i

U2i

Polish IT company.

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Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Kazuma Sekiya

Kazuma Sekiya

CEO of DISCO Corporation, a Japanese company known for its pioneering management practices.

Centigo

Centigo

Swedish consulting firm.

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Breman

Breman

Dutch technical installation and construction company.

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FPS Social Security

FPS Social Security

Belgium department of social security.

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IDEO

IDEO

Global design and consulting firm.

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Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Patagonia

Patagonia

American outdoor clothing company.

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Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Edalco

Edalco

Dutch cleaning company.

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Rebel Group

Rebel Group

Dutch consultancy.

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Spotify

Spotify

Swedish media service provider.

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Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Kazuo Inamori

Kazuo Inamori

Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI.

Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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TMC

TMC

Dutch high-tech consulting and secondment agency.

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Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Tendayi Viki

Tendayi Viki

Author, speaker and researcher on how corporates can innovate like startups.

Versa

Versa

Australian voice and digital agency.

Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Centiro

Centiro

Swedish software company working for decades with self-managing teams, servant leadership and a freedom-oriented workplace.

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

Rose Marcario

Rose Marcario

Former CEO of Patagonia.

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Valve

Valve

American video game developer.

SRC Holdings

SRC Holdings

Employee owned manufacturing company & home of "The Great Game of Business" (or open book management)

Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Kees Klomp

Kees Klomp

Author of 'De Betekenisecomonie'. Activist for the 'purpose economy' - a more purpose-drive approach to running organizations.

Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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WP Haton

WP Haton

Dutch baking equipment manufacturer.

Niverplast

Niverplast

Dutch packaging machines manufacturer.

Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Jason Fried

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Uwe Lübbermann

Uwe Lübbermann

Founder and central moderator of soft-drink brand Premium Cola

Erika James

Erika James

Dean of The Wharton School, organizational psychologist and expert on workplace diversity.

Sol

Sol

Family business offering maintenance and supporting services.

Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

Bushe

Bushe

Russian bakery.

Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

JetBrains

JetBrains

Czech Software company

Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Qiwi

Qiwi

Russian bank.

Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Chris Rufer

Chris Rufer

Founder of Morning Star.

Wildling Shoes

Wildling Shoes

Wildling develops minimal shoes produced under fair conditions. The staff – now numbering 140 employees – works remotely, organized as a decentralized team.

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Mike Arauz

Mike Arauz

Co-founder August.

SEMrush

SEMrush

Russian IT company.

WD40

WD40

Manufacturer of household and multi-use products.

Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Mayden

Mayden

Self-managed health care technology company.

Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Wedding

Wedding

Dutch printing company.

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Vagas

Vagas

Brazilian's leading job portal.

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Cyberclick

Cyberclick

Spanish digital agency.

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Ved Krishna

Ved Krishna

Strategy Head at Indian self-managing company Yash Pakka.

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Beetroot

Beetroot

Ukrainian IT company.

Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

WCLC

WCLC

Kiwi community law centre.

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Axelerant

Axelerant

Fully remote IT company with around 110 team members.

John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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August

August

Organizational design consultancy focused on new ways of working.

Luthern Williams

Luthern Williams

Diversity advocate and pioneer as Principal at New Roads school in Santa Monica, US.

Upstalsboom

Upstalsboom

German hotel chain.

Futurice

Futurice

Finish consulting firm.

Zappos

Zappos

Online shoe and clothing retailer.

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Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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David Heinemeier Hansson

David Heinemeier Hansson

Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Atlassian

Atlassian

Australian software company.

W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Basecamp

Basecamp

American IT company formally known as 37signals.

Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Nucor

Nucor

American steel manufacturer

Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Incentro

Incentro

Dutch digital service provider.

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David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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SS Natu Plastics and Metals

SS Natu Plastics and Metals

Indian manufacturing company working without managers and time tracking for 3 decades.

Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

Hutten

Hutten

Dutch culinary service provider.

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K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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James Watt

James Watt

Co-founder of BrewDog, author of "Business for Punks".

Zingerman's

Zingerman's

Community of businesses in the food sector.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Finext

Finext

Dutch financial consulting firm.

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Voys

Voys

Dutch telecom provider.

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Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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La Fageda

La Fageda

Spanish dairy farm.

Einhorn

Einhorn

Condom manufacturer working with radical transparency, distributed decision-making and little hierarchy.

Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Nikki Gatenby

Nikki Gatenby

Former CEO of PropellerNet, author of "Superengaged".

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Propellernet

Propellernet

British marketing agency.

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