Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Atlassian

Atlassian

Australian software company.

Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Premium Cola

Premium Cola

German soft-drink brand known for consensus democracy, equal wages, and working without contracts.

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

Mastek

Mastek

Indian technology company practicing principles of self-management.

Kazuma Sekiya

Kazuma Sekiya

CEO of DISCO Corporation, a Japanese company known for its pioneering management practices.

Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Hollands Kroon

Hollands Kroon

Dutch local council.

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Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

JetBrains

JetBrains

Czech Software company

SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Darren Childs

Darren Childs

Former CEO of UKTV.

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Voys

Voys

Dutch telecom provider.

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Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Viisi

Viisi

Dutch mortgage advice provider.

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Vkusvill

Vkusvill

Russian grocery store chain.

Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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H-Farm

H-Farm

Italian digital service and consulting firm.

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Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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UKTV

UKTV

Multi channel television broadcaster in the UK.

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U2i

U2i

Polish IT company.

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Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Centigo

Centigo

Swedish consulting firm.

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Next Jump

Next Jump

American e-commerce company.

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Netflix

Netflix

American media-services provider and production company.

Cyberclick

Cyberclick

Spanish digital agency.

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Kees Klomp

Kees Klomp

Author of 'De Betekenisecomonie'. Activist for the 'purpose economy' - a more purpose-drive approach to running organizations.

Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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La Fageda

La Fageda

Spanish dairy farm.

Patagonia

Patagonia

American outdoor clothing company.

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Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

Yash Pakka

Yash Pakka

A self-managing compostable tableware manufacturer in Faizabad, Uttar Pradesh.

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Propellernet

Propellernet

British marketing agency.

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Rose Marcario

Rose Marcario

CEO of Patagonia.

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Fredrik Palmgren

Fredrik Palmgren

Co-founder of Centigo and Business Wellness Group, a bossless consulting firm with approximately 400 colleagues.

Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Supercell

Supercell

Gaming company with a pioneering organizational structure

Nikki Gatenby

Nikki Gatenby

CEO of PropellerNet, author of "Superengaged".

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Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Google

Google

Multinational technology company.

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Mindbox

Mindbox

Russian IT company.

Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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WCLC

WCLC

Kiwi community law centre.

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Finext

Finext

Dutch financial consulting firm.

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Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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FPS Social Security

FPS Social Security

Belgium department of social security.

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Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Gravity Payments

Gravity Payments

American financial services company.

David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Wedding

Wedding

Dutch printing company.

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Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Goodwood

Goodwood

Russian house manufacturer.

Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Semco

Semco

Brazilian manufacturing company.

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Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Mark Vletter

Mark Vletter

Founder of Voys.

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Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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SRC Holdings

SRC Holdings

Employee owned manufacturing company & home of "The Great Game of Business" (or open book management)

Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Jens Wiklund

Jens Wiklund

CEO of Handelsbanken Netherlands.

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Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

WD40

WD40

Manufacturer of household and multi-use products.

Basecamp

Basecamp

American IT company formally known as 37signals.

Breman

Breman

Dutch technical installation and construction company.

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Versa

Versa

Australian voice and digital agency.

Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Brewdog

Brewdog

Multinational brewery and pub chain based Scotland.

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Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Mayden

Mayden

Self-managed health care technology company.

Wildling Shoes

Wildling Shoes

Wildling develops minimal shoes produced under fair conditions. The staff – now numbering 140 employees – works remotely, organized as a decentralized team.

Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Hutten

Hutten

Dutch culinary service provider.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Morning Star

Morning Star

Worldwide leader in tomato processing.

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Beetroot

Beetroot

Ukrainian IT company.

KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

IDEO

IDEO

Global design and consulting firm.

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Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Chris Rufer

Chris Rufer

Founder of Morning Star.

Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Uwe Lübbermann

Uwe Lübbermann

Founder and central moderator of soft-drink brand Premium Cola

Smarkets

Smarkets

Betting exchange company.

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Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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James Watt

James Watt

Co-founder of BrewDog, author of "Business for Punks".

Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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SEMrush

SEMrush

Russian IT company.

Bushe

Bushe

Russian bakery.

Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Upstalsboom

Upstalsboom

German hotel chain.

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Spotify

Spotify

Swedish media service provider.

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Jason Fried

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

The Ready

The Ready

American organizational design consultants.

Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Mainfreight

Mainfreight

Global logistics provider

Buurtzorg

Buurtzorg

Dutch community care provider.

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Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Incentro

Incentro

Dutch digital service provider.

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Sol

Sol

Family business offering maintenance and supporting services.

10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Vagas

Vagas

Brazilian's leading job portal.

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August

August

Organizational design consultancy focused on new ways of working.

Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

WP Haton

WP Haton

Dutch baking equipment manufacturer.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Zappos

Zappos

Online shoe and clothing retailer.

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Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Edalco

Edalco

Dutch cleaning company.

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Valve

Valve

American video game developer.

Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Good Rebels

Good Rebels

Spanish consulting firm.

Mike Arauz

Mike Arauz

Co-founder August.

Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Qiwi

Qiwi

Russian bank.

David Heinemeier Hansson

David Heinemeier Hansson

Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Ved Krishna

Ved Krishna

Strategy Head at Indian self-managing company Yash Pakka.

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Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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TMC

TMC

Dutch high-tech consulting and secondment agency.

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Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Dan Price

Dan Price

CEO of Gravity Payments.

Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Kazuo Inamori

Kazuo Inamori

Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI.

Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Futurice

Futurice

Finish consulting firm.

Zingerman's

Zingerman's

Community of businesses in the food sector.

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Rebel Group

Rebel Group

Dutch consultancy.

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Happy

Happy

IT training and online learning company.

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Einhorn

Einhorn

Condom manufacturer working with radical transparency, distributed decision-making and little hierarchy.

Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Nucor

Nucor

American steel manufacturer