Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Brewdog

Brewdog

Multinational brewery and pub chain based Scotland.

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Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Breman

Breman

Dutch technical installation and construction company.

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Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Wedding

Wedding

Dutch printing company.

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Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Finext

Finext

Dutch financial consulting firm.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Mark Vletter

Mark Vletter

Founder of Voys.

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Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Futurice

Futurice

Finish consulting firm.

Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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Propellernet

Propellernet

British marketing agency.

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Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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The Ready

The Ready

American organizational design consultants.

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Valve

Valve

American video game developer.

Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Netflix

Netflix

American media-services provider and production company.

Upstalsboom

Upstalsboom

German hotel chain.

Next Jump

Next Jump

American e-commerce company.

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Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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IDEO

IDEO

Global design and consulting firm.

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Sol

Sol

Family business offering maintenance and supporting services.

Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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TMC

TMC

Dutch high-tech consulting and secondment agency.

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Incentro

Incentro

Dutch digital service provider.

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

Richard Branson

Richard Branson

Founder of Virgin Group, author of "Losing My Virginity", "Screw It, Let's Do It", "Screw Business as Usual", "Like a Virgin", "The Virgin Way" & "Finding My Virginity".

Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Tony Chocolonely

Tony Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Patagonia

Patagonia

American outdoor clothing company.

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James Watt

James Watt

Co-founder of BrewDog, author of "Business for Punks".

Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Hutten

Hutten

Dutch culinary service provider.

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Hollands Kroon

Hollands Kroon

Dutch local council.

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Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Buurtzorg

Buurtzorg

Dutch community care provider.

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Smarkets

Smarkets

Betting exchange company.

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Good Rebels

Good Rebels

Spanish consulting firm.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Jason Fried

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Viisi

Viisi

Dutch mortgage advice provider.

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Basecamp

Basecamp

American IT company formally known as 37signals.

Rebel Group

Rebel Group

Dutch consultancy.

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

FPS Social Security

FPS Social Security

Belgium department of social security.

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Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Morning Star

Morning Star

Worldwide leader in tomato processing.

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Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Semco

Semco

Brazilian manufacturing company.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Edalco

Edalco

Dutch cleaning company.

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Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Versa

Versa

Australian voice and digital agency.

Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Nikki Gatenby

Nikki Gatenby

CEO of PropellerNet, author of "Superengaged".

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Gravity Payments

Gravity Payments

American financial services company.

Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Beetroot

Beetroot

Ukrainian IT company.

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Jens Wiklund

Jens Wiklund

CEO of Handelsbanken Netherlands.

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WCLC

WCLC

Kiwi community law centre.

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Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Vagas

Vagas

Brazilian's leading job portal.

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Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Cyberclick

Cyberclick

Spanish digital agency.

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Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Rose Marcario

Rose Marcario

CEO of Patagonia.

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Spotify

Spotify

Swedish media service provider.

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Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Centigo

Centigo

Swedish consulting firm.

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WP Haton

WP Haton

Dutch baking equipment manufacturer.

Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Mike Arauz

Mike Arauz

Co-founder August.

Voys

Voys

Dutch telecom provider.

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Dan Price

Dan Price

CEO of Gravity Payments.

Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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La Fageda

La Fageda

Spanish dairy farm.

Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Zappos

Zappos

Online shoe and clothing retailer.

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David Heinemeier Hansson

David Heinemeier Hansson

Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

H-Farm

H-Farm

Italian digital service and consulting firm.

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David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Atlassian

Atlassian

Australian software company.

Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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U2i

U2i

Polish IT company.

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Darren Childs

Darren Childs

Former CEO of UKTV.

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Google

Google

Multinational technology company.

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