Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Centigo

Centigo

Swedish consulting firm.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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Silke Bishop

Silke Bishop

Changemaker within a charity providing residential care for children and young people in Berlin.

Bunnik Plants

Bunnik Plants

Dutch plant nursery.

UKTV

UKTV

Multi channel television broadcaster in the UK.

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Krys Burnette

Krys Burnette

Changemaker around new ways of working & Director Digital Transformation and Culture at Adidas.

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Barry-Wehmiller

Barry-Wehmiller

A global supplier of manufacturing technology and services.

Bushe

Bushe

Russian bakery.

Rebel Group

Rebel Group

Dutch consultancy.

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Zappos

Zappos

Online shoe and clothing retailer.

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Chris Rufer

Chris Rufer

Founder of Morning Star.

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Kees Klomp

Kees Klomp

Author of 'De Betekenisecomonie'. Activist for the 'purpose economy' - a more purpose-drive approach to running organizations.

Yash Pakka

Yash Pakka

A self-managing compostable tableware manufacturer in Faizabad, Uttar Pradesh.

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Einhorn

Einhorn

Condom manufacturer working with radical transparency, distributed decision-making and little hierarchy.

HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

tbd*

tbd*

A self-managing company providing a platform to connect people with purposeful jobs.

Buurtzorg

Buurtzorg

Dutch community care provider.

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Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Lynda Sagona

Lynda Sagona

CEO and facilitator of the ongoing transformation at United Welsh.

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Lisa Gill

Lisa Gill

Author and podcaster on progressive ways of working. Author of Moose Heads On The Table.

SRC Holdings

SRC Holdings

Employee owned manufacturing company & home of "The Great Game of Business" (or open book management)

Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Spotify

Spotify

Swedish media service provider.

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Karin Tenelius

Karin Tenelius

Founder Tuff Leadership Training and experienced changemaker in implementing self-management.

Wildling Shoes

Wildling Shoes

Wildling develops minimal shoes produced under fair conditions. The staff – now numbering 140 employees – works remotely, organized as a decentralized team.

Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Raj Sisodia

Raj Sisodia

Founding member of the Conscious Capitalism movement.

Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

Nucor

Nucor

American steel manufacturer

David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Cooperative Gestión Participativa

Cooperative Gestión Participativa

Cooperative with 700 associated workers but no directors, bosses, or managers.

Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Propellernet

Propellernet

British marketing agency.

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Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Centiro

Centiro

Swedish software company working for decades with self-managing teams, servant leadership and a freedom-oriented workplace.

Premium Cola

Premium Cola

German soft-drink brand known for consensus democracy, equal wages, and working without contracts.

Netflix

Netflix

American media-services provider and production company.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Tendayi Viki

Tendayi Viki

Author, speaker and researcher on how corporates can innovate like startups.

Patagonia

Patagonia

American outdoor clothing company.

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SEMrush

SEMrush

Russian IT company.

Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Gravity Payments

Gravity Payments

American financial services company.

Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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Fredrik Palmgren

Fredrik Palmgren

Co-founder of Centigo and Business Wellness Group, a bossless consulting firm with approximately 400 colleagues.

WCLC

WCLC

Kiwi community law centre.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Naomi Ryland

Naomi Ryland

Co-Founder and Managing Director at tbd* - a self-managing company acting as a digital hub for purposeful work.

Mindbox

Mindbox

Russian IT company.

Jens Wiklund

Jens Wiklund

Former CEO of Handelsbanken Netherlands.

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Adam Davids

Adam Davids

Diversity advocate and pioneer at CareerTrackers.

Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Sente

Sente

Progressive IT company based in Poland.

Dan Price

Dan Price

CEO of Gravity Payments.

Rose Marcario

Rose Marcario

Former CEO of Patagonia.

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Nikki Gatenby

Nikki Gatenby

Former CEO of PropellerNet, author of "Superengaged".

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Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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The Ready

The Ready

American organizational design consultants.

Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Erika James

Erika James

Dean of The Wharton School, organizational psychologist and expert on workplace diversity.

WP Haton

WP Haton

Dutch baking equipment manufacturer.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Huboo

Huboo

E-commerce fulfilment in a more human, progressive way.

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Vagas

Vagas

Brazilian's leading job portal.

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Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Incentro

Incentro

Dutch digital service provider.

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Edalco

Edalco

Dutch cleaning company.

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Ankur Gupta

Ankur Gupta

CEO at Axelerant - a fully remote Indian based software company that's pushing the envelope on progressive workplaces.

Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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WD40

WD40

Manufacturer of household and multi-use products.

OneDay

OneDay

A group of companies providing IT services.

Mayden

Mayden

Self-managed health care technology company.

Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Smarkets

Smarkets

Betting exchange company.

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Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Qiwi

Qiwi

Russian bank.

Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

Hutten

Hutten

Dutch culinary service provider.

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Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Manas

Manas

IT company with progressive and highly participative ways of working.

Hoxby

Hoxby

Network of more than 1,000 freelancers who work remotely in 30 countries around the world.

Tunali Tec

Tunali Tec

Self-managing Mexican company working in the textile industry.

Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

Breman

Breman

Dutch technical installation and construction company.

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Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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Good Rebels

Good Rebels

Spanish consulting firm.

Versa

Versa

Australian voice and digital agency.

Kazuma Sekiya

Kazuma Sekiya

CEO of DISCO Corporation, a Japanese company known for its pioneering management practices.

Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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H-Farm

H-Farm

Italian digital service and consulting firm.

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Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Atlassian

Atlassian

Australian software company.

Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Bol.com

Bol.com

Leading webshop in the Netherlands.

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Cyberclick

Cyberclick

Spanish digital agency.

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August

August

Organizational design consultancy focused on new ways of working.

Kazuo Inamori

Kazuo Inamori

Japanese philanthropist, entrepreneur and the founder of Kyocera and KDDI.

Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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U2i

U2i

Polish IT company.

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IDEO

IDEO

Global design and consulting firm.

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Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Freitag

Freitag

Manufacturer of bags made from used truck tarp.

Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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FPS Social Security

FPS Social Security

Belgium department of social security.

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Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Uwe Lübbermann

Uwe Lübbermann

Founder and central moderator of soft-drink brand Premium Cola

Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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La Fageda

La Fageda

Spanish dairy farm.

Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Valve

Valve

American video game developer.

Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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Futureplay

Futureplay

A self-managed mobile game studio based in Helsinki.

Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Futurice

Futurice

Finnish consulting firm.

Semco

Semco

Brazilian manufacturing company.

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

Mainfreight

Mainfreight

Global logistics provider

Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

SS Natu Plastics and Metals

SS Natu Plastics and Metals

Indian manufacturing company working without managers and time tracking for 3 decades.

Sol

Sol

Family business offering maintenance and supporting services.

Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

Bob Chapman

Bob Chapman

Chairman & CEO of Barry-Wehmiller

Mastek

Mastek

Indian technology company practicing principles of self-management.

Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Morning Star

Morning Star

Worldwide leader in tomato processing.

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Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Axelerant

Axelerant

Fully remote IT company with around 110 team members.

Lucia Martin

Lucia Martin

Pioneering within health care at self-managed birthing house Delphys.

Next Jump

Next Jump

American e-commerce company.

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Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Vkusvill

Vkusvill

Russian self-managing grocery store chain.

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Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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JetBrains

JetBrains

Czech Software company

David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Supercell

Supercell

Gaming company with a pioneering organizational structure

Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Goodwood

Goodwood

Russian house manufacturer.

Qualia

Qualia

Mexican self-managing company that grows and sells papaya seeds.

Wedding

Wedding

Dutch printing company.

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Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Finext

Finext

Dutch financial consulting firm.

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Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Delphys

Delphys

Birthing house led by a self-managed group of midwifes with shared ownership and radical transparency.

Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Mondora

Mondora

Software solutions company (and B Corp) working in a self-organized way.

Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Darren Childs

Darren Childs

Former CEO of UKTV.

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Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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Upstalsboom

Upstalsboom

German hotel chain.

TMC

TMC

Dutch high-tech consulting and secondment agency.

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10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Google

Google

Multinational technology company.

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

Grupo Anga

Grupo Anga

Fully remote, progressive group of companies in Brazil.

Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Lisa Jaspers

Lisa Jaspers

Founder and CEO of Folkdays.com - online shop for fair trade fashion accessories.

Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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Viisi

Viisi

Dutch mortgage advice provider.

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Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Dharmu Vanjani

Dharmu Vanjani

CEO at SS Natu Plastics & Metals. Pioneering liberated workplaces in India.

Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Mike Arauz

Mike Arauz

Co-founder August.

Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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Mark Vletter

Mark Vletter

Founder of Voys.

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Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Ved Krishna

Ved Krishna

Strategy Head at Indian self-managing company Yash Pakka.

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Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Beetroot

Beetroot

Ukrainian IT company.

Vincit

Vincit

Finnish technology company known for its radical transparency and 'Leadership as a Service'.

Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Zingerman's

Zingerman's

Community of businesses in the food sector.

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Mariana Mazzucato

Mariana Mazzucato

UCL Professor and Director of Institute for Innovation & Public Purpose.

Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Hollands Kroon

Hollands Kroon

Dutch local council.

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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Mindera

Mindera

A Portuguese software development company with no traditional hierarchy, distributed decision-making, and radical transparency.

Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Unity Group

Unity Group

Progressive Polish IT company with self-organised teams, democracy, and distributed decision-making - among many other things.

Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Voys

Voys

Dutch telecom provider.

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Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Happy

Happy

IT training and online learning company.

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Anna Yona

Anna Yona

Co-Founder of Wildling Shoes - a fully remote progressive company providing sustainable footwear.

Luthern Williams

Luthern Williams

Diversity advocate and pioneer as Principal at New Roads school in Santa Monica, US.

Erin Meyer

Erin Meyer

Author of 'The Culture Map' and professor at INSEAD Business School.