Bucket List

Our Bucket List is a collection of pioneers, rebels and revolutionaries—made up of organizations, entrepreneurs, academics and business leaders who change the status quo of frustrating workplaces. They know how to make work more fun.

While checking off our Bucket List, we visit them. We learn from them. We share their insights. They inspire change to better, more inspiring workplaces. Check out the full list below. Click on the ones we’ve already visited, and read our findings.

The pioneers

Bob Hutten

Bob Hutten

CEO at Hutten Catering.

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The Ready

The Ready

American organizational design consultants.

Kees Pater

Kees Pater

CEO cookiefactory Veldt.

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Brewdog

Brewdog

Multinational brewery and pub chain based Scotland.

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Rosabeth Moss Kanter

Rosabeth Moss Kanter

Professor at Havard Business School, author of "Men and women of the corporation" & "Innovation: the classic traps".

Matt Black Systems

Matt Black Systems

British aerospace and defense manufacturer.

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Charlie Kim

Charlie Kim

Founder, president and co-CEO of Next Jump.

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Stanley McCrystal

Stanley McCrystal

Former U.S. Army general, author of "Team of Teams".

Yves Morieux

Yves Morieux

Director for BCG's Institute for Organization, author of "Six Simple Rules".

Aaron Dignan

Aaron Dignan

Founder The Ready, author of "Brave New Work".

Patagonia

Patagonia

American outdoor clothing company.

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Semco

Semco

Brazilian manufacturing company.

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Zingerman's

Zingerman's

Community of businesses in the food sector.

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IDEO

IDEO

Global design and consulting firm.

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Jason Fried

Jason Fried

Founder & CEO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

Nand Kishore Chaudhary

Nand Kishore Chaudhary

Chairman at Jaipur Rugs.

Google

Google

Multinational technology company.

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Qiwi

Qiwi

Russian bank.

Breman

Breman

Dutch technical installation and construction company.

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Mainfreight

Mainfreight

Global logistics provider

Eddie Obeng

Eddie Obeng

Organisational theorist, educator, author and professor.

Jos De Blok

Jos De Blok

Founder and CEO of Buurtzorg.

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Garry Ridge

Garry Ridge

CEO of WD-40, co-author "Helping People Win at Work".

H-Farm

H-Farm

Italian digital service and consulting firm.

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Incentro

Incentro

Dutch digital service provider.

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Daniel Urban

Daniel Urban

Co-founder and CEO of Sente.

Fons Trompenaars

Fons Trompenaars

Professor at VU University Amsterdam, author of "Riding The Waves of Culture" & "Managing People Across Cultures".

Nearsoft

Nearsoft

Software development company based in multiple cities in Mexico.

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Esther Kyte

Esther Kyte

Managing Director at Michigan Ross Center for Positive Organizations.

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Richard Branson

Richard Branson

Founder of Virgin Group and author of various books (i.e. Like a Virgin).

Isaac Getz

Isaac Getz

Professor at ESCP Europe, author of "Freedom, Inc." & "Leadership Without Ego".

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W.L Gore

W.L Gore

Multinational manufacturing company most known for it's Gore-Tex material.

Atlassian

Atlassian

Australian software company.

Jack Hubbard

Jack Hubbard

Founder of PropellerNet.

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Menlo Innovations

Menlo Innovations

IT company mostly known through the book Joy, Inc.

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Bjarte Bogsnes

Bjarte Bogsnes

Chairman Beyond Budgeting Roundtable.

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Traci Fenton

Traci Fenton

Founder and CEO of WorldBlu.

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Bunnik Plants

Bunnik Plants

Dutch plant nursery.

Tom Peters

Tom Peters

Author of "In Search of Excellence" & "Thriving on Chaos: Handbook for a Management Revolution".

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WCLC

WCLC

Kiwi community law centre.

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HCL Technologies

HCL Technologies

Indian multinational IT service and consulting firm.

Haier

Haier

Chinese multinational of consumer electronics and home appliances.

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Frank van Massenhove

Frank van Massenhove

Former head of Belgium governmental organization FOD Social Security.

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Jens Wiklund

Jens Wiklund

CEO of Handelsbanken Netherlands.

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Odd-e

Odd-e

Singapore based training company with radical transparency, self-set salaries, and no bosses.

Hutten

Hutten

Dutch culinary service provider.

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Jean Francois Zobrist

Jean Francois Zobrist

Former CEO of Favi, author of "La Belle Histoire de Favi".

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U2i

U2i

Polish IT company.

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Nucor

Nucor

American steel manufacturer

Jaap Peters

Jaap Peters

Organizational consultant, author of "Intensieve Menshouderij".

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Basecamp

Basecamp

American IT company formally known as 37signals.

Megan Reitz

Megan Reitz

Professor at Ashridge Hult, author of "Speak Up".

Haufe Umantis

Haufe Umantis

Democratically run Swiss IT company.

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Yvon Chouinard

Yvon Chouinard

Founder of Patagonia, author of "Let My People Go Surfing" & "The Responsible Company".

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Simon Sinek

Simon Sinek

Author "Start With Why", "Leaders Eat Last" & "The Infinite Game".

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Massimo Bottura

Massimo Bottura

Italian restaurateur and chef patron of 3 Michelin-star restaurant Osteria Francescana.

Chris White

Chris White

Former Managing Director of the Center for Positive Organizations at the University of Michigan.

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Niverplast

Niverplast

Dutch packaging machines manufacturer.

Jean Oelwang

Jean Oelwang

CEO Virgin Unite.

UKTV

UKTV

Multi channel television broadcaster in the UK.

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Koekjesbakkerij Veldt

Koekjesbakkerij Veldt

Cookie factory with the purpose to spread happiness.

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Chuck Blakeman

Chuck Blakeman

Author of "Why Employees Are Always a Bad Idea" & "Making Money is Killing Your Business".

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Emmanuele Duez

Emmanuele Duez

Founder and president of WoMen'Up.

Nikki Gatenby

Nikki Gatenby

CEO of PropellerNet, author of "Superengaged".

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Happy

Happy

IT training and online learning company.

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David Tomas

David Tomas

Co-founder of Cyberclick, author of "La Empresa Mas Feliz del Mundo".

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Yuri van Geest

Yuri van Geest

Co-author of "Exponential Organizations".

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Schoenen Torfs

Schoenen Torfs

Belgium shoe store chain.

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Harm Jans

Harm Jans

Director People & Organisation Development at Bol.com.

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Dee Hock

Dee Hock

Founder and former CEO of Visa, author of "One from Many".

Adam Grant

Adam Grant

Organizational psychologist, Wharton Professor, and author of "Originals".

Henry Stewart

Henry Stewart

Founder of Happy Ltd, author of "The Happy Manifesto".

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Bol.com

Bol.com

Leading webshop in the Netherlands.

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Familiehulp

Familiehulp

Dutch supplier of domestic and household services.

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Good Rebels

Good Rebels

Spanish consulting firm.

Frederic Laloux

Frederic Laloux

Author of Reinventing Organizations.

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Wedding

Wedding

Dutch printing company.

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Buurtzorg

Buurtzorg

Dutch community care provider.

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JetBrains

JetBrains

Russian software company

Dominic Jackman

Dominic Jackman

Co-founder of Escape the City.

Jaipur Rugs

Jaipur Rugs

India's largest manufacturers of hand knotted rugs.

Hoppenbrouwers

Hoppenbrouwers

Technical service provider formerly known as Van Loon Elektrotechniek.

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Arnaud Collery

Arnaud Collery

Founder of Stand Up For Passion.

Tom van der Lubbe

Tom van der Lubbe

Co-founder of the progressive mortgage advice company Viisi.

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Hollands Kroon

Hollands Kroon

Dutch local council.

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Vkusvill

Vkusvill

Russian grocery store chain.

DISCO Corporation

DISCO Corporation

Japanese manufacturing company known for its P-Will management system.

Mindbox

Mindbox

Russian IT company.

Dan Price

Dan Price

CEO of Gravity Payments.

Xavier Huillard

Xavier Huillard

CEO of Vinci SA.

Enspiral

Enspiral

Network of professionals and companies working on "stuff that matters”.

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Richard Sheridan

Richard Sheridan

CEO of Menlo Innovation, author of "Joy, Inc" & "Chief Joy Officer".

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WD40

WD40

Manufacturer of household and multi-use products.

K2K Emocionando

K2K Emocionando

Basque organization consulting firm.

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Katarina Berg

Katarina Berg

Chief HR Officer at Spotify and board member at Sqore.

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Goodwood

Goodwood

Russian house manufacturer.

KHDA Dubai

KHDA Dubai

Educational quality assurance and regulatory authority of the Government of Dubai.

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Handelsbanken

Handelsbanken

Swedish bank providing universal banking services.

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Remmelt Schuuring

Remmelt Schuuring

Founder of SchoonGewoon.

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Mario Kaphan

Mario Kaphan

Founder of Vagas.

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Bill Fischer

Bill Fischer

Professor at IMD, author of "Reinventing Giants".

La Fageda

La Fageda

Spanish dairy farm.

Vagas

Vagas

Brazilian's leading job portal.

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David Burkus

David Burkus

Associate professor of Oral Roberts University and author of "Under New Management".

Clovis Bojikian

Clovis Bojikian

Former HR director at Semco.

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Edalco

Edalco

Dutch cleaning company.

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Beetroot

Beetroot

Ukrainian IT company.

Helen Bevan

Helen Bevan

Chief Transformation Officer at NHS Horizons.

Futurice

Futurice

Finish consulting firm.

Hamdi Ulukaya

Hamdi Ulukaya

Owner and CEO of yoghurt company Chobani.

Matt Perez

Matt Perez

Co-founder of Nearsoft.

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Carlos Saba

Carlos Saba

Co-founder of The Happy Startup School.

Rebel Group

Rebel Group

Dutch consultancy.

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Jack Stack

Jack Stack

Founder and CEO of SRC, author of "The Great Game of Business".

Smarkets

Smarkets

Betting exchange company.

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Spotify

Spotify

Swedish media service provider.

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Daniel Pink

Daniel Pink

Author of "Drive", "To Sell Is Human", "A Whole New Mind" & "When".

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Freitag

Freitag

Manufacturer of bags made from used truck tarp.

David Heinemeier Hansson

David Heinemeier Hansson

Creator of Ruby on Rails, Founder & CTO at Basecamp. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

John Lewis

John Lewis

Chain of high-end department stores operating throughout the United Kingdom.

Doug Kirkpatrick

Doug Kirkpatrick

Former financial controller at Morning Star, author of "Beyond Empowerment" & "The No-Limits Enterprise".

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Meghan Messenger

Meghan Messenger

Co-CEO of NY-based IT company Next Jump

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Anja van der Horst

Anja van der Horst

Former director of Dutch local council Hollands Kroon.

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Barry Lutgens

Barry Lutgens

Founder of Edalco Services and Shitjob.

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Mike Arauz

Mike Arauz

Co-founder August.

10Pines

10Pines

A software company with no-bosses, 80+ people, an open-book management policy, and consent decision making.

Morning Star

Morning Star

Worldwide leader in tomato processing.

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Sjoerd van der Velden

Sjoerd van der Velden

Co-founder of BvdV.

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Netflix

Netflix

American media-services provider and production company.

Chipper Bro

Chipper Bro

Frisbee pro, surfer, and brand ambassador at Patagonia.

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Richard Nieuwenhuis

Richard Nieuwenhuis

After sales engineer at packing machine manufacturer Niverplast.

Ricardo Semler

Ricardo Semler

CEO of Semco Partners, author of "Maverick" & "The Seven-Day Weekend".

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Bruggink van der Velden

Bruggink van der Velden

Democratically run Dutch law firm.

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Laszlo Bock

Laszlo Bock

Former leader of People Operations at Google, CEO and founder of Humu, and author of WORK RULES!

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Amy Edmondson

Amy Edmondson

Professor at Harvard Business School, author of "Teaming" & "The Fearless Organization".

Wouter Torfs

Wouter Torfs

CEO of Belgian shoe retailer Schoenen Torfs.

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Rene van Loon

Rene van Loon

Founder of van Loon Elektro.

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Supercell

Supercell

Gaming company with a pioneering organizational structure

James Watt

James Watt

Co-founder of BrewDog, author of "Business for Punks".

Virgin

Virgin

British multinational conglomerate founded by Richard Branson.

Alexander Kjerulf

Alexander Kjerulf

Founder of Woohoo Inc., author of "Happy Hour Is 9 To 5".

Bakker van Maanen

Bakker van Maanen

Dutch bakery chain.

Abdulla Al Karam

Abdulla Al Karam

Chairman of the Board of KHDA Dubai.

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Viisi

Viisi

Dutch mortgage advice provider.

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Vineet Nayar

Vineet Nayar

Former CEO of HCL Technologies, author of "Employees First, Customers Second".

Propellernet

Propellernet

British marketing agency.

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Sharmadean Reid

Sharmadean Reid

Founder and CEO at Beautystack.

Centigo

Centigo

Swedish consulting firm.

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Versa

Versa

Australian voice and digital agency.

SEMrush

SEMrush

Russian IT company.

Marc Stoffel

Marc Stoffel

Elected CEO of Swiss IT provider Haufe Umantis.

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Bushe

Bushe

Russian bakery.

Paul Green Jr.

Paul Green Jr.

Assistant Professor of Management, McCombs School of Business at the University of Texas, Austin

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Gravity Payments

Gravity Payments

American financial services company.

Voys

Voys

Dutch telecom provider.

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Finext

Finext

Dutch financial consulting firm.

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Zhang Ruimin

Zhang Ruimin

CEO and Chairman of the Board of Haier.

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Koldo Saratxaga

Koldo Saratxaga

Former CEO of Irizar and founder of K2K Emocionando.

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Darren Childs

Darren Childs

Former CEO of UKTV.

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Henry Mintzberg

Henry Mintzberg

Professor at McGill University, author of many management books.

August

August

Organizational design consultancy focused on new ways of working.

Rose Marcario

Rose Marcario

CEO of Patagonia.

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Next Jump

Next Jump

American e-commerce company.

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Jason Trost

Jason Trost

Founder and CEO of online betting exchange Smarkets.

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Ari Weinzweig

Ari Weinzweig

Co-founder of Zingerman's, author of "A Lapsed Anarchist's Approach to" series.

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Carin Wormsbecher

Carin Wormsbecher

CEO of Wedding.

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Mayden

Mayden

Self-managed health care technology company.

Chris Rufer

Chris Rufer

Founder of Morning Star.

Sol

Sol

Family business offering maintenance and supporting services.

Upstalsboom

Upstalsboom

German hotel chain.

Cyberclick

Cyberclick

Spanish digital agency.

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Dennis Bakke

Dennis Bakke

Co-founder of Imagine Schools, co-founder and former president of AES, and Author of Joy at Work.

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Francesca Gino

Francesca Gino

Professor at Havard Business School, author of "Rebel Talent".

Julian Birkinshaw

Julian Birkinshaw

Professor at London Business School, author of "Reinventing Management", "Giant Steps in Management" & "Becoming a Better Boss".

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SchoonGewoon

SchoonGewoon

Dutch cleaning company.

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David Marquet

David Marquet

Former U.S. submarine commander, author of "Turn the Ship Around".

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TMC

TMC

Dutch high-tech consulting and secondment agency.

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Mastek

Mastek

Indian technology company practicing principles of self-management.

Mirai Industry

Mirai Industry

Japanese manufacturing company of all sorts of technical equipment.

Mark Vletter

Mark Vletter

Founder of Voys.

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FPS Social Security

FPS Social Security

Belgium department of social security.

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Mathieu Weggeman

Mathieu Weggeman

Professor at Eindhoven University of Technology, author of "Managing Professionals? Don't!"

Tony's Chocolonely

Tony's Chocolonely

Dutch confectionery company focused on producing and selling chocolate.

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WP Haton

WP Haton

Dutch baking equipment manufacturer.

Christobal Colon

Christobal Colon

Spanish psychologist, CEO of La Fageda.

Zappos

Zappos

Online shoe and clothing retailer.

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Ben Kuiken

Ben Kuiken

Author of "De Laatste Manager" & "Fuck de Regels".

Valve

Valve

American video game developer.

Patty McCord

Patty McCord

Former Chief Talent Officer at Netflix and author of Powerful.

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Gary Hamel

Gary Hamel

Professor at London Business School, author of "Leading the Revolution", "The Future of Management" & "What Matters Now".

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Meike Bartels

Meike Bartels

Professor at VU University Amsterdam.

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Ken Everett

Ken Everett

Founder of N2N network and Adjunct Professor at Hong Kong University.

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Kath Blackham

Kath Blackham

Founder and CEO of VERSA Agency.

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Lars Kolind

Lars Kolind

Former CEO of Oticon, author of "The Second Cycle" & "Unboss".

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