Gary Hamel's Powerful Speech: Highlight Of The Drucker Forum?
"How did we become so inured to the inhumanity of our organizations?" "How is it OK that a scant 13% of employees around the world are emotionally engaged in their work?" "How is it OK that 70% of jobs in the US require little or no originality — according to the US Bureau of Labor Statistics?"
"How is it OK that only 12% of employees in Europe say they’re always consulted before objectives are set for their work?" "How is it OK that the average first level employee in a large organization is buried under 8 or more layers of management?" "How it OK that 50% of employees say they’ve had to change jobs to escape an incompetent or autocratic boss?" "How is it OK that in a global survey, 79% of respondents from large companies said new ideas get greeted with skepticism or hostility?" "How is it OK that in the same survey, 76% of respondents said political behaviors highly influence who gets ahead?"
These are 8 powerful questions. Global Peter Drucker Forum 2018 in Vienna. The speech that followed was arguably the most powerful at this year’s Forum. It’s one you should hear too. Here is what followed:
"None of this is OK, not by a long shot, but we shouldn’t be surprised. Our organizations were designed to be inhuman. As Max Weber noted more than a century ago, “Bureaucracy develops the more perfectly, the more it is “dehumanized.” By that measure, our organizations should be pretty damned perfect by now, but they’re not.
- They are inertial. That’s not the the fault of change-phobic employees, but of top-down decision structures that create long lags between sense and respond.
- They are incremental. That’s hardly surprising since bureaucracy, has little room for the curiosity, intuition, playfulness and daring that animates human creativity.
- And they lack nobility. How often in our organizations do we hear talk of love, beauty, truth, courage, freedom and justice? Bureaucracies are emotional dead zones.
As a result, our organizations are less adaptable, less creative and less inspiring. In other words, less human, than we are. And it’s getting worse. Since 1983, the size of the bureaucratic class—the number of managers and administrators in the U.S. workforce—has more than doubled, while employment in other categories has grown by only 40%.
Drucker thought bureaucracy would contract as the knowledge economy grew. In 1988 he predicted that by 2008, “the typical large business would have fewer than half the levels of management of its counterpart at the time, and only a third as many managers.” Well, that didn’t happen.
It’s tempting to believe that bureaucracy is inevitable, but it’s not—witness other post-bureaucratic deviants.
If we’re stuck, it’s not because we lack role models. We have enough exemplars to know it’s possible to buy the blessings of bureaucracy duty-free. You can achieve control, coordination and consistency without consuming 30% of human labor in bureaucratic paper shuffling. And yet our organizations are still riddled with bureau-sclerosis.
Why? Because—and we need to take responsibility here—we’ve been insufficiently honest about the cost of bureaucracy, insufficiently brave in confronting those who defend it, and insufficiently creative in crafting alternatives.
In 1988 Peter Drucker predicted that by 2008, “the typical large business would have fewer than half the levels of management of its counterpart at the time, and only a third as many managers.” Well, that didn’t happen.
So let’s start by being forthright about what bureaucracy costs us. My colleague, Michele Zanini, and I estimate that if we reduced the bureaucratic burden in OECD economies by half, we’d add $9 trillion to economic output. These are the direct benefits from doubling the average span of control and cutting bureaucratic busywork in half.
The indirect benefits, though hard to quantify, would be even greater. Friction conformity, insularity, rigidity, apathy, politicking—these are the hidden costs of bureaucracy, and few organizations have a way of measuring them. That’s a problem, because what doesn’t get measured doesn’t get attention. That’s why we created the BMI—the “bureaucratic mass index”—an instrument that dimensionalizes bureaucratic drag.
Having calibrated the cost, we need to take on the apologists. Though few executives admit to being fans of bureaucracy, fewer still seem genuinely committed to killing it. We shouldn’t be surprised.
Bureaucracy is a massive, role-playing game. If you’re an advanced player, you know how to deflect blame, defend turf, manage up, hoard resources, trade favors, negotiate targets and avoid scrutiny. Those who excel at the game, unsurprisingly, are unenthusiastic about changing it.
Yet it’s impossible to dismantle bureaucracy without redistributing authority. We have to face the fact that a post-bureaucratic organization is also a post-managerial organization, where power is no longer calibrated by headcount, budget and decision rights.
- Now who wants to stand up in an executive education session and deliver that message?
- Who wants to admit that our forty-year effort to rebrand managers as “leaders” has been a failure?
- When a Global 500 chief like A.G. Lafley, who was twice CEO at Procter and Gamble says, “The CEO can see opportunities others can’t,” who’s going to say “rubbish?”
- Or when the former managing partner of a prestigious consulting firm declares that it’s up to a handful of top executives to “shape the destiny of the business … while others have their heads buried in operations… ,” who’s going to say, “no, you have it backwards; it’s the people on the edge who are best positioned to see the future coming?”
It’s impossible to dismantle bureaucracy without redistributing authority.
I’m sorry for being blunt, but I’m in good company, here.
- Roughly ten years ago, when I first met Vineet Nayar, then head of HCL Technologies, he said, “The concept of the CEO, the ‘captain of the ship,’ is bankrupt.”
- In my first conversation with Haier), many years ago, he said, “Our goal is to let everyone become their own CEO.”
Unless we’re willing to be similarly honest and forthright, we’re part of the problem, not the solution. But before challenging others, we need to challenge ourselves. In what ways are we still paying allegiance to the bureaucratic confederacy?
To get a glimpse of the belief structures that prop up the old model, let’s examine one of its pillars—the professional HR establishment. Perhaps you’ve heard the phrase, “human resource management.” This formulation is unobjectionable except for two words: “resources” and “management.”
What’s toxic here is the notion that people are mere “resources,” rather than multi-faceted human beings, and the assumption that they are incapable of doing the right think without being “managed” from above.
Beyond new metrics and new mindsets, there’s a third requirement for uninstalling bureaucracy—migration paths.
Most of the Haier’s. There’s no way to cut and paste.
But if we step back, we can see that post-bureaucratic companies are an artful integration of three organizational forms:
- Socially-dense markets comprised of internal contracts that achieve the allocational efficiency of arm’s length markets without falling prey to Coasian transaction costs.
- Naturally-dynamic hierarchies that are built bottom-up based on peer-attested competence.
- Performance-oriented communities where interested parties self organize to manage inter-dependencies.
Post-bureaucratic companies are an artful integration of three organizational forms; (1) Socially-dense markets comprised of internal contracts, (2) Naturally-dynamic hierarchies that are built bottom-up, and (3) Performance-oriented communities.
Well that’s jolly nice, you may be thinking, but;
- How do we go from here to there?
- Where do you start?
- How do you avoid the risk of operational chaos?
- How do you sidestep the resistance of those inclined to defend their power and prerogatives?
Many leaders face what I call the Gorbachev problem—they’re advocates for perestroika and glasnost, but are stymied by the very bureaucracy they’re trying to dismantle. How do you convince members of the nomenclature to give up a big chunk of their authority and start acting like mentors rather than overlords?
Point is, you can’t, not by yourself, even when you’re a head of state—there aren’t enough hours in the day. In a battle between a progressive leader and an entrenched bureaucracy, bureaucracy is going to win 9 times out of 10—ask Pope Francis.
We need something that routes around the old power structure; that builds a coalition of the willing; that is revolutionary in intent and evolutionary in execution.
What might this look like?
Imagine if we encouraged everyone in an organization to think about how they could replace bureaucracy with more human ways of working—within their own teams and beyond.
What if we asked people for new ideas on how to set goals, craft strategy, allocate resources, and dole out rewards—all in hyper-flat, non-hierarchical ways? What if our organizations were running dozens of management experiments a year, and peers, rather than executives, decided which ones to scale up?
In a battle between a progressive leader and an entrenched bureaucracy, bureaucracy is going to win 9 times out of 10. Ask Pope Francis.
A few years ago, I and a few colleagues set out to do exactly this. In one early test, we invited 3,000 people from a global clothing brand to join an online hackathon. Each week, for eight weeks, we introduced a new post-bureaucratic principle in a MOOC (Massive Open Online Course), and then asked, “what would you do to make this principle come alive in your organization?”
Team members contributed more than 900 management hacks which were evaluated by their peers—10,000 reviews in all. Twenty of the best ideas were turned into experiments. At the moment, we’re conducted a similar exercise in a business with 70,000 employees.
What’s novel isn’t the notion of collaborative innovation, or the idea of experimentation. What’s new is creating an all-hands process where change is socially constructed, and rolls up, not out. This is the antithesis of “change management”—an oxymoron if ever there was one.
Whether you’re a CEO or a front line team member, going to war with bureaucracy takes guts. But it is, as Tom Peters pointed out 26 years ago, a war of liberation.
- 300 years ago, monarchical authority seemed as natural as gravity. Yet today, few us would be content to live in a society where political power is unchecked and an accident of birth.
- 200 years ago, slavery was an implacable fact. Some people, it seemed, were destined to be property. Today, we regard slavery as an abomination.
- 100 years ago, patriarchy was deeply institutionalized. In countless ways women were at the mercy of men. Today, we recognize this as a great injustice and are committed to gender equality.
Aristocracy, slavery, patriarchy—these institutions were inhuman at their core. Each was an iron cage—and not always metaphorically. My point: deeply embedded social systems can be changed.
Yet when you look back, you realize these social cankers didn’t yield to utilitarian arguments. In each case, the strong, hard wedge that cracked the foundations of the prevailing social consensus wasn’t a pragmatic argument, but a moral one; not “this doesn’t work,” but “this is wrong.”
It’s time to admit what we have long known to be true: our organizations are at odds with our values— in how they treat the human beings whose lives they consume.
Institutions change when we change; when we trade resignation for indignation. It’s time to admit what we have long known to be true: our organizations are at odds with our values—not just in how they foul the environment, misuse our personal data, or corrupt the political process, but in how they treat the human beings whose lives they consume.
When this conviction becomes fixed in our hearts and, when we surrender our interests in protecting the status quo, then we’ll have the chance, at long last, of building organizations that are as amazing as the people who inhabit them."
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This important article focuses on the real issues behind the transformation that we strive for. You are highlighting the fact that the only way to really change is to look at this problem from its true cause - and to offer the solutions from this fundamental point. The real message I take away from this is that for real change to happen, a true transformation has to occur in thinking by those 'leaders' or they have to get out of the way and allow others to push forward alternatives.
In trying to do just this for the past decade, the most difficult aspect of true transformation has been the mind-set of leader has to be central to this. Many leaders I meet really do wish for change, but they may be unwilling to change so much. Or more likely, to be afraid to say that they don't know how. Therefore the way that I have learned works best, is to create an operational prototype that demonstrates for real the transformation by a small team of their staff. Showcasing a new workflow, measures, behaviours and a self managed way to deal with operational problems in their organisation - real evidence and not theory. Those leaders see this and then often say "yes, I want this." Then I can work with those leaders to help them understand what they have to do to fit into this new prototype, and how to scale it up.
I agree with John that showcasing another way of working for leaders can create curiosity. Ultimately though in my experience they only start to believe the true value of such an approach once they start doing it themselves and seeing the benefits. It is this normative experience that allows managers to be open to some of the counter intuitive realities that challenge their traditional assumptions.
Such is the enormity of the challenge of getting these leaders to unlearn the very things that got them to the positions they now hold, it requires unwavering leadership from the very top (and throughout) to demonstrate the humility needed to accept that many of the traditional management assumptions held are fundamentally flawed. Managers need to be closer to the workers and able to see their role through a different lense. A lense where they help facilitate the needs of their workforce in a bottom up manner, available when needed for support, whilst embracing the fact that their solutions are unlikely to ever be as effective as those drawn from the bottom up.
Ian, I think you have hit upon one of the fundamental levers for true change. Maybe part of why it is so difficult to achieve is that peoples mindset has to change from current beliefs, to alternate ones. Getting people to experience a new reality is one of the few techniques that I have seen work.
When I set up my prototype, then that is a good place for people to experience that, but it must be as you say - doing and seeing for themselves.
Sometimes this can be done without leadership from the top in some cases, if the person themselves sees the benefit. However, I completely agree with you. For this to happen across the organisation it must be ultimately led from the top.
This is a GREAT article and looks to be the source of some good future reading and thinking! It reminds me very much of the quote attributed to Chesterton: “The Reformer is always right about what's wrong. However, he's often wrong about what is right.” Also brings to mind the leadership work of Brene Brown - I am currently reading Dare To Lead - which offers a LOT of pragmatic ideas about what is wrong and some actions to take that MAY lead to a better place for all of us to work together!
I’ve heared many times, throughout “management science history”, of some fondamentally flawed (current) managerial assumptions” and every time it was a question of unaware managers coercing high potential employees. I got curious about such a recurrence and about its evident uselessness.
I discovered the following (limiting Muselli to the concepts relevant to the present conversation triggered by Drucker’s article):
- bureaucracy is not a model, it is an ideal-type; the ideal-type, in Weber’s terms, is empirically empty (no way to find a bureaucracy in real life, non sense blaming a real institution for being a bureaucracy)
- hierachy is not a bad thing, implemented by some old style machiavellian managers. It is rationality: i discovered this in reading the Nobel Price Herbert Simon tale of Tempus & Hora. Whenever a problem is decomposable, hierarchy rationally applies.
This in fondarnental social science.
This is where we should indulge more, instead of jumping to easy listening conclusions.
In a previous post on Haier's RenDanHeYi forum in Shanghai we shared which speakers we were looking forward to, hoping they would provide “Management Fireworks”. Last year we were hosting the forum, but this year we could sit back and listen. Now it’s time to share with you. So, strap in and enjoy!