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Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Aug 25, 2024
Profit Through People: The Enterprise Model of Decentralization and Extreme Customer Care
Joost Minnaar Written by Joost Minnaar
In one of my previous newsletters, I wrote about the American rental company Enterprise and their relentless customer focus through a…
Read more about Profit Through People: The Enterprise Model of Decentralization and Extreme Customer Care
Aug 18, 2024
Handelsbanken: A Budgetless Banking Pioneer
Joost Minnaar Written by Joost Minnaar
In the landscape of corporate innovation, Handelsbanken stands out as a prime example of a company that has successfully embraced a…
Read more about Handelsbanken: A Budgetless Banking Pioneer
Jul 14, 2024
Success in Work and Life = Attitude x Effort x Ability
Joost Minnaar Written by Joost Minnaar
Recently, I wrote a newsletter about Kazuo Inamori's belief that experience should always be valued over knowledge. This sparked a lively…
Read more about Success in Work and Life = Attitude x Effort x Ability
Jul 01, 2024
Gaiax: a Publicly Listed “Community” of Entrepreneurs
Joost Minnaar Written by Joost Minnaar
The RenDanHeYi model, developed by Haier Group CEO Zhang Ruimin in 2005, is revolutionary management philosophy aimed at transforming…
Read more about Gaiax: a Publicly Listed “Community” of Entrepreneurs
Jul 01, 2024
Wildling Shoes: A Journey of Sustainability, Innovation, and Employee Empowerment
Joost Minnaar Written by Joost Minnaar
The RenDanHeYi model, developed by Haier Group CEO Zhang Ruimin in 2005, is revolutionary management philosophy aimed at transforming…
Read more about Wildling Shoes: A Journey of Sustainability, Innovation, and Employee Empowerment
Jul 01, 2024
Ivy Global - Transforming Work through Semco Style Management
Joost Minnaar Written by Joost Minnaar
The RenDanHeYi model, developed by Haier Group CEO Zhang Ruimin in 2005, is revolutionary management philosophy aimed at transforming…
Read more about Ivy Global - Transforming Work through Semco Style Management
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