Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Mar 09, 2025
You Can’t Change an Organization Without Changing Yourself
Joost Minnaar Written by Joost Minnaar
The hardest part of leading transformation? Looking in the mirror. When companies talk about transformation, they usually focus on…
Read more about You Can’t Change an Organization Without Changing Yourself
Mar 02, 2025
Haier’s Radical Experiment: What If Every Employee Was an Entrepreneur?
Joost Minnaar Written by Joost Minnaar
Most companies hire employees. Haier breeds entrepreneurs. For the past few weeks, I’ve been diving deep into transcripts from multiple…
Read more about Haier’s Radical Experiment: What If Every Employee Was an Entrepreneur?
Feb 16, 2025
Management Is a Disease—Here’s the Cure
Joost Minnaar Written by Joost Minnaar
Over the past weeks, I’ve been diving deep into the transcripts of more than 50 Q&A sessions from our Corporate Rebels Masterclasses.…
Read more about Management Is a Disease—Here’s the Cure
Jan 19, 2025
Self-Managing Organizations and Steward-Ownership: A Perfect Match?
Joost Minnaar Written by Joost Minnaar
In December, the Dutch self-managing organization Regionaal Energieloket (REL) announced a transformative step in its journey:…
Read more about Self-Managing Organizations and Steward-Ownership: A Perfect Match?
Jan 05, 2025
Self-Management at Scale: The Movement Redefining Work
Joost Minnaar Written by Joost Minnaar
Happy New Year. As we kick off 2025, we want to set the tone for what’s ahead. This year, we’re doubling down on self-managing…
Read more about Self-Management at Scale: The Movement Redefining Work
Dec 22, 2024
That's a Wrap: Our Top Ten Reads of 2024
Joost Minnaar Written by Joost Minnaar
As we get ready to wrap up another year of challenging the status quo, we’ve bundled together our boldest, most rebellious reads of 2024.…
Read more about That's a Wrap: Our Top Ten Reads of 2024
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