Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Jan 08, 2026
Inside Chorus, Australia's Most Human-Centric Care Organization
Joost Minnaar Written by Joost Minnaar
For the last few years, I’ve spent the second week of the year in New Jersey. Specifically, on the campus of Rutgers University, attending…
Read more about Inside Chorus, Australia's Most Human-Centric Care Organization
Jan 01, 2026
Why 2026 Might Be a Turning Point For Radically Decentralized Organizations
Joost Minnaar Written by Joost Minnaar
It’s the first day of the year. A new start and a fresh calendar. And hopefully for you, a (temporarily) quiet inbox. It’s the kind of…
Read more about Why 2026 Might Be a Turning Point For Radically Decentralized Organizations
Dec 25, 2025
Get Rid of Your Boss. Share a Story Instead.
Joost Minnaar Written by Joost Minnaar
At our recent Corporate Rebels Summit in Barcelona, one theme kept resurfacing from very different voices: the quiet but transformative…
Read more about Get Rid of Your Boss. Share a Story Instead.
Dec 04, 2025
Revolutions Don't Start in Boardrooms. They Start With Beer
Joost Minnaar Written by Joost Minnaar
At our annual Corporate Rebels Summit last month, Jos de Blok (founder of Buurtzorg) shared something beautifully simple. He said the…
Read more about Revolutions Don't Start in Boardrooms. They Start With Beer
Nov 20, 2025
Everything You Love Will Change (and That's the Point)
Joost Minnaar Written by Joost Minnaar
Most of us know Franz Kafka, the German-speaking writer from Prague.  His novels painted dark worlds of bureaucracy, alienation, and…
Read more about Everything You Love Will Change (and That's the Point)
Nov 06, 2025
Why Flat Organizations Must Be Full of Leaders
Joost Minnaar Written by Joost Minnaar
​Landing somewhere new always brings back echoes of the last time I was there. As I step into Shanghai again, I’m taken back to my previous…
Read more about Why Flat Organizations Must Be Full of Leaders
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