Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Feb 19, 2026
Why Most Organizations Get Sick (and Keep Treating the Wrong Symptoms)
Joost Minnaar Written by Joost Minnaar
One of the highlights of the Masterclass is our weekly live Q&A sessions with the people behind the cases we study. There are no…
Read more about Why Most Organizations Get Sick (and Keep Treating the Wrong Symptoms)
Feb 12, 2026
Are You Burying Talent or Multiplying It?
Joost Minnaar Written by Joost Minnaar
Two days ago we kicked off the Winter cohort of our 6-week Masterclass in Progressive Organizational Design. The first session is always…
Read more about Are You Burying Talent or Multiplying It?
Feb 05, 2026
Why “They” is The Most Dangerous Word at Work
Joost Minnaar Written by Joost Minnaar
Two weeks ago, I ​shared​ the lessons of Bill Gore and the case of W.L. Gore & Associates: the legendary example I recently re-read in…
Read more about Why “They” is The Most Dangerous Word at Work
Jan 29, 2026
Who Thrives When There Are No Bosses?
Joost Minnaar Written by Joost Minnaar
A while ago, a Swiss ​Rebel Cell​ member posted an excellent question on our online community: The question triggered a flood of responses…
Read more about Who Thrives When There Are No Bosses?
Jan 22, 2026
Distributed Leadership: When Everyone's a Captain
Joost Minnaar Written by Joost Minnaar
There’s a persistent claim in popular leadership books that the modern word “to lead” comes from the Old Norse word “laed,” supposedly…
Read more about Distributed Leadership: When Everyone's a Captain
Jan 15, 2026
The Blame Game: How Bureaucracy Eats Responsibility
Joost Minnaar Written by Joost Minnaar
You’ve seen this before. Something goes wrong at work: a project stalls, a system crashes, a customer complains. Suddenly, the question…
Read more about The Blame Game: How Bureaucracy Eats Responsibility
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