This post is written by Bram van der Lecq. Check out his bio below the article.
“Our organization is very creative and innovative.” Nowadays almost every organization has a statement like this on its website or in job ads. Being creative and innovative sounds interesting—and rather mystical. But what do they mean? To be honest, most organizations that say they are innovative appear rather dull in real life.
Most of the time, people are too busy, or not stimulated, to be creative. Or, as I experienced working for a big corporate, some only use their creativity to reach targets with less effort. Even if this means the initial goal of the target is not reached, and they end up benefiting only themselves and not the organization.
My curiosity on this subject became the starting point of a research project on creativity in organizations. Something I learned quickly was the relationship between emotions and creativity. That’s why I wrote my last blog about emotions in organizations. I will now, hopefully, reveal a bit more about creativity in organizations.