Why ANY Business Should Prioritize Purpose Over Profit

Pim
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We often get asked why companies should prioritize purpose over profit. The answer is pretty f*cking simple.

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Because it's the right thing to do. That's why.

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Replies (26)

Tania

Tania

Yes couldn't agree more

| | 1 | Flag
Michael

Michael

Best blog post ever.

| | 1 | Flag
Linda

Linda

Best blog I've read in a long time - short and to the point :)

| | 0 | Flag
Ilja

Ilja

F*cking Amen

| | 0 | Flag
metMETTE

metMETTE

HELL YEAH 🤘🔥⚡️ PURPOSE it is ❣️

| | 0 | Flag
Ronald

Ronald

Just added a comment to recent article covering Spotify that fits also nicely to the question: purpose over profit? For context, Spotify currently pays artists $0.0038 per stream, which as UMAW (The Union of Musicians and Allied Workers) notes, would necessitate over 700 streams for an artist to afford one cup of coffee.

| | 2 | Flag
Sophie

Sophie

I totally agree!

| | 1 | Flag
Luca Grieco

Luca Grieco

Yes but why? Yours is a kind of tautological sentence and moreover, seems to be on the ethic stage.
How should I explain that in a, for example, private equity fund owned company saying just “it is the right thing to do”? If I might stress a bit the concept, you should be more epideictic and less apodictic

| | 5 | Flag
Merv Humphreys

Merv Humphreys

If this is a sound idea, why does it need to be reinforced as f*cking simple?
We need less words and more beauty. Ugly phrases betray a poor appreciation of the merits of pure simplicity.

| | 3 | Flag
Alastair James

Alastair James

Leaders who recognise the criticality for society of business being purpose led must put profit and purpose on an equal footing. The evidence suggests that if run well purpose led businesses generate greater longer term shareholder value. Purpose will therefore spread faster and with deeper roots if not only is there an ethical polemic but also if it out-competes short term shareholder driven companies. If we want to change the world, not just virtue signal, then we must focus on delivering profit with purpose. As Dennis Bakke said “Profits are to business as breathing is to life. Breathing is essential to life, but is not the purpose for living. Similarly, profits are essential for the existence of the corporation, but they are not the reason for its existence”.

| | 9 | Flag
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