Wildling Shoes GmbH

Engelskirchen (near Cologne), Germany

Founder and Managing Director of the minimal shoe brand Wildling Shoes (



Anna Yona is the founder and managing director of Wildling Shoes. She founded the sustainable minimal shoe brand together with her Israelian husband, Ran Yona, in 2015. After reading Middle Eastern Studies and English Literature at Tel Aviv University, she settled in Israel working in marketing and as a freelance translator plus journalist. Anna and Ran Yona‘s three children grew up in Israel and ran around barefoot in their early years. When the family moved to Germany in 2013 the biggest challenge was to find shoes for the kids. There seemed to be no shoes that would meet the family’s requirements regarding freedom of movement, sustainable materials and fair production.

And just like that, the idea of Wildling Shoes was born - to pack freedom into a pair of shoes and to become a movement, a driver of change. Wildling Shoes wants to play an important part in bringing people back into more direct contact with the environment, thereby promoting a more active lifestyle. Thanks to the thin, flexible sole on ethically produced minimal shoes, every step becomes a sensory experience. Unlike conventional shoes, the minimal shoe concept enables a natural gait, helping people to regain their enjoyment of being active. Wildling Shoes uses robust and long-lasting fabrics made of natural materials, and is committed to fair working conditions and environmental standards during the hand-crafted production in Portugal.

As a movement Wildling causes a positive impact i.e. on where and how it sources its raw materials. The financial power and the team capacities are used to support organizations that are actively working on rewilding our planet. The communication skills of the team, its transparency and enthusiasm create awareness, inspiring and encouraging others.

Today, Wildling employs 200 people - most of them young parents working part time from home in a remote setting. Not only for the New Work environment Wildling Shoes has received several awards, including a prestigious German founders’ award in 2018 and the German Design Award in 2020.

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