I was born in Sao Paulo, Brazil in 1962. I had an unusual career, started in the 80's as DJ, radio announcer and TV presenter in Brasilia, the country capital, where I was raised.
Moved back to Sao Paulo in 87, as an ad agency executive and climbed the corporate ladder in agencies as Ogilvy and Wunderman with new business and account planning positions. Before starting my business I was CMO in the financial market. In all those places I was considered a little rebel and sometimes a misfit.
Allways in Beta mode, learning and searching for the next big idea, my entrepreneurial moves in retail, sports, events, entertainment and culture where a mix of failures and successes (more of the former), but I allways won with the lessons learned.
Today, I share those failures, successes and learnings with leaders, teams and fellow entrepreneurs.
Doers - United States