Rendanheyi in Russia
This is an excerpt from our book titled 'Start-up Factory'
Splashdown in Russia
One of the best examples of the true potential of theRendanheyi model came about when Haier opened a factory in a Russian industrial park.
Development was costly and time-consuming, which is not surprising: winter temperatures in Naberezhnye Chelny often fall to minus 20, making it impossible to pour concrete. Construction usually takes place for only six months of the year, and with those constraints erecting a factory would take at least three years. Another factor causing concern was the wildly fluctuating value of the Russian rouble.
But one microenterprise leader wasn’t letting any of this get in his way. Haier’s goal was to open the Russian factory in 13 months. The microenterprise leader showed his confidence by gathering a million roubles in follow-up funding from his team, who invested in the project themselves. With everyone motivated to reach the goal, it was time to get creative. Heating was installed and concrete poured in small sections to allow it to properly cure.
The factory opened a month ahead of deadline.
Haier was thrilled. It had struggled to convince overseas employees to invest their own money; the development in Russia took things to the next stage. This reinforced Haier’s belief that employees who invest will fight harder to reach their goals.
Today, we are launching another course in the Corporate Rebels Academy: “How Buurtzorg Works.” This inspiring case study of highly successful self-management explains how Buurtzorg, an organization with over 15,000 nurses, has pushed the boundaries of home health care in the Netherlands by operating with 100+ completely self-managed teams.
The 2022 FIFA World Cup has been appearing in the news for all the wrong reasons and is already one of the most controversial sporting events that have been organized. There have been many concerns about Qatar’s suitability as a host country but even more touched on is the treatment of workers hired to build the infrastructure. This is something that FIFA should have been aware of when the decision was made to host the event in Qatar due to the knowledge that the country relies heavily on migrant workers and its exploitive labor system.
For the last two years, we've been working on a book about Haier, the Chinese manufacturing firm reinventing management as we know it. Writing this book was a long, interesting, and intense process, but we managed to wrap up the final manuscript of the book earlier this year, titled "Start-up Factory." Although the book will only be published in September 2022, we gave Corporate Rebels Academy community members early bird access to the final manuscript. Here is a selection of their reactions to the book.